THE Unseen Photo Fair opens later this month during the Unseen Festival in the historic district of Spaarndammerbuurt, Amsterdam. Now in its fifth year, this unique and much anticipated event, will display cutting-edge work from more than 150 emerging and established artists from across the world and offers the chance for both professionals and enthusiasts alike to discover the latest advancements in contemporary photography. The fair is housed at the distinctive Gashoulder in the Westergasfabriek venue in the city.
Highlights of the fair include Making Memeries, an augmented reality project created by Bruno Crechel whereby visitors can design their own physical reality. By downloading a free app, visitors can digitally interact with imagery designed by artist Lucas Blalock on eight moveable panels. The project opens up boundless possibilities for image sharing but causes us to reflect on the challenges facing today’s contemporary photographers.
In fact, nothing is conventional at Unseen, including the process of buying. For those with a penchant for fairground attractions, try your hand at Clare Strand’s hoopla stall, you might win some original artwork.
by Miranda Charalambous
The Unseen Photo Fair opens from September 23–25 in the Westergasfabriek and takes place during the Unseen Festival in the district of Spaarndammerbuurt September 16–25 2016 in Amsterdam, PO Box 15650, 1001 ND Amsterdam