100% Egyptian Cotton Project Featured at International Fashion Showcase

Posted March 2, 2017 at 10:14 pm in Fashion, News

DURING LFW AW17, a 100% Egyptian Cotton project showed for the second time at the International Fashion Showcase, in Somerset House, exhibiting the work of six of Egypt’s most promising emerging designers: Maram Paris – womenswear; Marsuma by Nour Omar – textiles painting; Norine Farah – womenswear; Okhtein – handbags; Reem Jano – jewellery and Sabry Marouf handbags and jewellery.

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The 100% Egyptian Cotton at International Fashion Showcase 2017

The artists were commissioned to produce pieces which reflected their interpretation of Egyptian cotton as a theme but were otherwise granted complete creative freedom. The stunning results encompassed references to the life cycle of the cotton plant, to the harvesting of the delicate fibre through to the manufacturing of the incredibly versatile textile into finished products. The two ready-to-wear designers for example, embellished classic white cotton shirts with intricate floral detail, alluding to the colourful garments worn by the young women who work in the cotton fields.

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Garments on show at the 100% Egyptian Cotton at International Fashion Showcase 2017

The exhibition was curated by Susan Sabet, founder and editor-in-chief of Pashion magazine, and was endorsed by the British Council Egypt and the Commercial International Bank Egypt (CIB). Sahara by Shahira Fawzy provided the cotton utilised throughout the display while the installation itself – a dreamy North African oasis under a vibrant dusk sky – was styled by Egyptian interior design company Living In.

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100% Egyptian Cotton at International Fashion Showcase 2017

The exhibit proved one of the most popular at the event – the theme of which was this year Local/Glocal – which  is organised by the British Council and the British Fashion Council.

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Bags at 100% Egyptian Cotton at International Fashion Showcase 2017

“We are pleased and proud to have sponsored 100% Egyptian Cotton,” said CIB’s CEO of retail banking Ahmed Issa. “The exhibit represents not only the deep and diverse talent of the six young designers and the team that created the magnificent installation, but the vast talent throughout Egypt.”

by Hannah Bergin

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