ITALIAN fragrance and lifestyle brand Acqua di Parma, has celebrated its 100-year anniversary by opening its first boutique in the US. The brand, known for its most refined Italian style, which was only available through select shop-in-shops, selected Miami as its first location in the USA, due to the city’s celebrated art, design and culture.
The store, situated in the new Brickell City Centre in the heart of Miami, invites customers to an ultimate Italian experience, based on tradition and heritage.
The 1,000 square feet boutique is designed to evoke a sense of an elegant Italian home while paying the utmost attention to detail. The Miami store has been outfitted with the brand’s signature design characterised by Calacatta marble and dark Wenge wood harmonising with the classic yellow Acqua di Parma-coloured walls. Visitors to the store can walk through the Acqua di Parma universe from the men’s fragrance area through to the lifestyle area.
The boutique also features a luxurious barbershop where customers can enjoy the ritual of shaping reminiscent of a classic Italian barbershop. Shaving and skincare products from the Collezione Barber have been crease to accompany the work of a skilled, expert barber.
To celebrate the brand’s 100th anniversary, Acqua di Parma has created a sophisticated selection of fragrances inspired by three operas – La Traviata, Turandot and Alda.
by Alice FiancetAcqua di Parma > anniversary > boutique store > collections > fragrance > Italian brand > Italian style > Italy > menswear > Miami > new store > opera > womenswear