The British Fashion Council has announced the designers showcasing in the Designer Showrooms – including ready-to-wear, footwear, jewellery, bags and multi-label showrooms – and the features that will be available at the Brewer Street venue.
Visitors to the showrooms will be able to familiarise themselves with collections from 45 designers showing for the first time. Imaginative design, the blending of various techniques and exceptional craftsmanship will be presented by the knitwear designers such as Caitlin Charles-Jones (on of Vogue Talent’s Ones to Watch and a participant in Boden’s Future British scheme in partnership with the BFC), Yakshi Malhotra, Laura Theiss and Sabinna.
A look by Teija AW16
Further brands such as Teija, ROKH (by Rok Hwang) and designer Samuel Dougal will be showcasing their sharp, detailed tailoring while NATALIEBCOLEMAN, Tommy Zhong and Leanne Claxton will show pieces that apply that quality with the use of their unique, tailor-made fabrics. No.288 and Ellis White will be presenting their new footwear collections.
Displays at the Showroom will also include an installation by BFC’s talent identification scheme NEWGEN sponsored by Topshop and a pop-up showroom for this season’s NEWGEN designers: Ashley Williams, Claire Barrow, Danielle Romeril, Faustine Steinmetz, Marta Jakubowski, Molly Goddard, Ryan Lo and Sadie Williams as well as this season’s One-To-Watch Roberta Einer.
BFC’s fine jewellery and millinery initiatives will be presenting the finest of accessories design from Emma Yeo, Harvy Santos, Keely Hunter and Sophie Beale – Headonism in a space co-curated by Stephen Jones OBE – Ana De Costa, Beth Gilmour, COMPLETEDWORKS, Jacqueline Cullen, Lily Kamper, Ornella Iannuzzi, Rachel Boston, Ruifier, Shimell and Madden and Yunus & Eliza – Rock Vault in a space co-curated by Stephen Webster MBE.
Shoes by Camilla Elphick AW16
Established brands returning to the showrooms this season include Camilla Elphick as well as Eudon Choi, Fleet Ilya, Fyodor Golan, Georgia Hardinge, Holly Fulton, Loxley England, Phoebe Coleman, Stephen Jones Millinery, William Chambers Millinery and Zoë Jordan.
More pop-ups will be located at Brewer Street Car Park. Accredited guests will be able to visit Sunglass Hut and personalize their House of Holland LFW tote and get a customised sunglass case. The work and lounge spaces available to the visitors include: Press and Buyers Lounge by American Express x The Store, pop – up HIX Café by renowned chef Mark Hix, Maybelline New York Lounge and salon by TONI&GUY with label.m offering instant style refreshers.
by Magda Pirowska
London Fashion Week runs from February 19-23.
Concierge Amex Insiders and Swatch Timeline will be helping the visitors to navigate the space and stay up to date with all shows and schedules.
For the full pop-up schedule visit LFW website