IN-GRID STUDIO, a British company focused on creating highest quality white shirts for women, is launching a new campaign next month.
In line with the brand’s simple and direct mission statement, “We make white shirts. For women”, the new campaign represents self-assured femininity with much poise.
The brand was established by business and life partners Katie Timothy and Adam Barclay and is an embodiment of details-driven design combined with the ideals of minimalism and reduction. Both contribute different qualities into their collaborative work. Katie is a former ballerina who studied fashion design at the prestigious University of the Creative Arts (UCA) in the UK before interning at Roksanda, Celine and Matches. Katie brings an acute sense of the dynamic of textiles as well as the importance of classic design. While Adam’s expertise in graphic design and a longstanding fascination of the art of making images adds another element to In Grid Studio.
Through their crisp, beautifully functional shirts the In-Grid Studio team combine minimalistic luxury “based on the the principle of reduction” and with the aim of saying as much as they can in fashion using as few elements as possible.
by Magda Pirowska
In-Grid Studio shirts are available for purchase directly from here
Tags: British > campaign > fashion > in-grid studio > luxury > plain > reduction > shirts > simplicity > studio > white