CHANEL presents the inaugural clips of their campaign for the new scent N°5 L’Eau. Starring Lily-Rose Depp, the short film highlights the discord between the familiar and unanticipated.
Rose-Depp ultimately portrays herself personifying the very essence of Chanel’s latest fragrance – the surprising reinvention of the classic. The campaign’s central slogan – #YOUKNOWMEANDYOUDONT – represents the core sentiments of alluring dualisms on which it is built.
The post-modernistic view where the established status quo is challenged by the rebellious individualism is perfectly captured in these intriguing films created by one of the most talented modern directors of short films – Johan Renck.
Renck unearths the full potential of an icon who breaks their own rules, infiltrating the enigma of an ever evolving symbol – both traditional and always on-trend.
by Magda Pirowska
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