DROMe Presents SS17 Campaign and Pre-Collection Lookbook

Posted February 7, 2017 at 11:28 am in Fashion, News

ITALIAN fashion brand Drome has released its latest advertising campaign and pre-collection lookbook, which features its designer Marianna Rosati’s thoroughly original designs as represented by American-born photographer Brianna Copozzi.

drome-1
Drome SS17 © Drome

The campaign was shot around Union Square, New York City, and begins to feature across international media later this month.

drome-2
Drome SS17 © Drome

The focus of Tuscan-born Rosati’s SS17 line is the experimental manipulation of leather – shaped, distorted, coloured and styled in new and highly innovative ways as a means to showcase its beauty, functionality and sheer versatility. Rosati nods to both biker gear and sportswear – which have always employed leather extensively in their designs – but explores its potential beyond traditional uses, envisioning new forms and creating new purposes for the material, manifest in pastel-hued frilled blouses, metallic frayed skirts and bell-sleeve dresses to name but a few.

drome-3
Drome SS17 © Drome

Her collection is interpreted by Capozzi, whose dynamic work has appeared in publications such as Pop Magazine, Dazed & Confused, Purple Fashion Magazine and i-D, throughout which feminist themes and their place within contemporary pop culture prevail.

drome-4
Drome SS17 © Drome

by Hannah Bergin

The collection is available at Drone online

Tags: > > > > > > > >

Please share this story