BRITISH fashion brand Jaeger announces its new Autumn/Winter 2016 campaign launch, featuring British supermodel Sam Rollinson and shot by fashion photographer Boo George. The campaign takes an innovative, bold and contemporary approach which draws upon the brand’s founding principal.
Bold, versatile and effortless, the collection is designed with a multi-faceted lifestyle in mind. The pieces reflect that of a contemporary urban explorer, resulting in an aesthetic that is fresh and authentic.
Fronting the campaign is British model Sam Rollinson who embodies Jaeger’s new vision with her down-to-earth, level-headed approach, giving her the engagement factor that is fundamental to the brand’s new campaign.
Shooting Rollinson is revered New York-based fashion photographer Boo George who possesses the ability to translate high fashion campaigns in an approachable and accessible way.
The campaign launches alongside the collection in August.
by Rebecca AcresTags: AW 2016 > Boo George > campaign > collection > design > fashion > Jaeger > Model > photographer > Sam Rollinson