EIGHT Hour Studio is the recently launched, wonderfully dreamy and ethically conscious luxury loungewear label founded by husband-and-wife duo Sonia and Ash Padam. The London-based brand’s designs centre around the idea that a well-balanced day encompasses eight hours of work, play and sleep respectively, with the studio’s inaugural collection focusing on the latter of these elements, with products designed for work and play expected to be unveiled in the near future.
The delicate, pastel-hued, ethereally beautiful Dawn and Dusk collection thus consists entirely of sleepwear – lightweight camis, delicate night shirts and breezy trousers – all of which feature prints that wistfully evoke memories of far-flung corners of the globe inspired by the couple’s multi-cultural background and in particular, their extensive travels around India.
The designs are manufactured using fair trade, 100 per cent organic cotton and their unique patterns are achieved through the art of hand-block printing – a craft sadly languishing amid technological development and mass production in the sartorial industry. The prints are first designed on paper, then hand carved from wood blocks which are then hand-pressed repeatedly onto fabrics – each one meticulously lined up by eye. The job is a highly-skilled one, and each artist involved in the production process is ensured fair pay as well as safe working conditions. As environmentally conscious as they are socially responsible, the brand uses AZO-free dyes, many of which are vegetable based and contain no heavy-metal mordants.
by Hannah Bergin
Eight Hour Studio’s first collection is available on their websiteTags: cotton > Eight Hour Studio > ethical > ethical fashion > fairtrade > luxury > sleepwear