New LFW Venue and London Fashion Week Festival Announced

Posted November 2, 2016 at 12:16 pm in Fashion, News

THE BRITISH FASHION COUNCIL have announced they will be moving their biannual events to a new home. The move will see all three – London Fashion Week, the newly renamed London Fashion Week Men’s and London Fashion Week Festival – united under one roof of the The Store Studios, located at 180 Strand in central London.

Ashish SS17 (Nigel Pacquette, British Fashion Council)

Commenting on the announcement,  top decision makers from the mayoral office, the BFC as well as The Store Studios themselves have stressed London’s importance as one of the top fashion capitals of the world and how the upcoming change will serve to reinforce it as such. They believe hosting all three events in one location will strengthen their impact through establishing one venue.

Furthermore, the decision to transform the London Fashion Weekend into London Fashion Week Festival and prolonging its duration will aid the BFC in their mission to engage with the wider public through this ticketed event that gives them access to shows and high fashion usually reserved to industry professionals.

by Magda Pirowska

Tickets for the first London Fashion Week Festival at The Store Studios are on sale now here

Front page image: looks from BFC NEWGEN winner Molly Goddard’s recent collection

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