Turkish Millinery Brand Merve Bayindir Moves to London

Posted January 20, 2017 at 3:16 pm in Fashion, News

BESPOKE Turkish millinery brand Merve Bayindir have moved their creative operations to the British capital amid ongoing political turmoil in the Middle East. The melting pot that is London offers the mother-daughter duo, who are already reputed designers in their homeland, the chance to exercise their creativity and further develop their label, in a city that welcomes and positively supports emerging sartorial talent.

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A Merve Bayindir SS17 hat © Merve Bayindir

Their stunning and thoroughly original SS17 collection is certainly illustrative of that talent. Each of the designs is representative of one of the four elements – striking shapes, magnificent colours and intricate details artistically, subtly and rather cleverly combined to embody earth, air, fire and water.

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Another Merve Bayindir hat for SS17 © Merve Bayindir

The line also explores the effect produced when these elements merge to create new materials and the collection is thus further segmented into three main themes – each with its own colour palette. Brilliant yellows, oranges and crimsons symbolise fire, whilst black, white and red pieces represent embers. The particular glamorous black, gold and glittered pieces encapsulate the beauty of gemstones.

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A hat from Merve Bayindir’s collection for SS17 © Merve Bayindir

Each of the designs are created by hand, and each is therefore a truly bespoke, entirely unique item to cherish for life, with fascinators starting at £350 and more elaborate hats priced up to £1,400.

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A hat from Merve Bayindir’s collection for SS17 © Merve Bayindir

by Hannah Bergin

Merve Bayindir collections are exclusively stocked at Idylist Showroom (by appointment only)
26 Elvaston Place, Chelsea London SW7 5NL

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