VERSACE launch their FW16 collection with Chicago Is My beat, a grainy black-and-white film shot by Bruce Weber starring supermodels, Gigi Hadid and Karlie Kloss. The collaboration rekindles a time-honoured relationship between the flamboyant fashion brand and Weber, a fashion photographer renowned for his unrivaled productions both for Calvin Klein and Ralph Lauren.
The short film places fashion at the heart of the community, uniting empowered glamour with the spirited pulse of the metropolis where energetic routines embrace Versace’s vison with ease. Rock-chic and freestyle dancing give way to svelte gowns and languid looks as the hubbub proceeds into the night. Keith Milkie’s arresting operatic soundtrack drifts to the tune of Chicago’s past while Versace re-imagines the future.
Bruce Weber says, “The actor Robert Mitchum once told me, ‘When you first get to a new town, always make friends with a Blonde’. Well, when I got to Chicago, I found my blonde in you, Donatella. I wanted us to visit this city together because of its rich history and the spirit of love and harmony you feel in its music.
“Chicago is going through a tough time at the moment and could use a little encouragement – just like we all need every once in a while. Because the kindness of its people helped me to make these photographs, I feel like I can now call Chicago ‘my beat’.”
“Bruce Weber is the true master of our times. His photography is deeply personal and rich, a reflection of the world as he sees it. It has been my pleasure to enter once again into that world for this Versace campaign. With this new campaign, Bruce gave me my history back,” adds Donatella Versace.
by Miranda Charalambous
Versace FW2016 – Chicago Is My Beat. Film © Bruce WeberTags: accessories > bags > Bruce Weber > Chicago > collaboration > Donatella Versace > film > Gigi Hadid > Karlie Kloss > Keith Milkie > LFW > London Fashion Week > luxury > photographer > Robert Mitchum > Versace > womenswear