UP-beat, fun-loving, youthful and colourful, British footwear brand Yull has released its latest shoe collection for SS17. The collection features eye-catching candy colours and vibrant tropical prints refresh classic designs such as the brogue, court shoe and Mary-Jane heel, which nod towards the charming baby-doll style of the 60s. Yull was launched in 2011, by Sarah Watkinson-Yull while she was still a student, and who refused to believe that it was not possible to produce high-heeled shoes in the UK.
Resolute, ever confident in her creative vision, and keen to not develop the repute of the British fashion industry, but to promote the country’s sartorial manufacturing facilities, Sarah’s brand won funding from the Prince’s Trust in May 2011.
Her playful Made in Britain shoes become available on the market the following year. The brand has continued to go from strength to strength, winning a variety of grants from bodies such as European Development Fund in 2012, Lloyd’s Enterprise Award in 2013, which have facilitated the label’s expansion across the USA and Asia. Yull’s shoes mind, still proudly bear as they will always, their Made in Britain mark.
by Hannah Bergin
Yull shoes are available online here
Tags: entrepreneur > footwear > heels > Made in Britain > Prince's Trust > SS17 > SS17 collection > UK > Yull