LONDON-based, Turkish-born, and Mediterranean-inspired, Maviada Jewellery has launched an e-commerce shop, allowing its customers to purchase the brand’s characteristically refined, highly sophisticated pieces online for the very first time.
The collection comprises earrings, bracelets, necklaces and pendants, each made from 18ct gold vermeil or 18ct solid gold, in rose, yellow and white hues. The classic designs feature a number of ethically sourced gemstones such as aquamarine, purple amethyst and pink tourmaline which add a subtle touch of the exotic, which indeed inspired and remains at the very heart of the brand’s character and aesthetic.
Bodrum Bracelet Photograph: Maviada
Maviada was founded in 2009 by Istanbul-born Eda Elbirlik, who grew up in the USA but remained profoundly attached to and infinitely inspired by her Turkish heritage. “My inspiration for a Maviada collection comes from many sources, but mainly, my summer holidays on the Aegean coast in Turkey. The blue green turquoise sea waters of the Mediterranean were, and continue to be, a calming influence on me and help me balance my life accordingly. From the soothing colours of the sea, the silver green hues of the olive trees, the bright, multi-coloured glow of the ceramic tiles — they all add to and influence my design concepts for each collection,” she says.
Antibes Cascade Earrings. Photograph: Maviada
by Hannah Bergin
The collection is available from the Maviada website.
Prices start at £155 with limited edition 18ct pieces priced at £3,025.