Tamara Rojo, of English National Ballet, wearing a Victoria diamond watch by Backes & Strauss
THE ARTISTIC Director and Prima Ballerina of the English National Ballet, Tamara Rojo is to become a brand ambassador for Backes & Strauss. This partnership began in 2013 where Ms Rojo endorsed the company’s Victoria Collection. Tamara Rojo says, “I am delighted to be an ambassador for Backes & Strauss, and English National Ballet is enormously grateful for its support. I look forward to continuing our collaboration together to highlight our outstanding work.”
“As a company proud of its British heritage, we are thrilled to continue our partnership with English National Ballet and Tamara Rojo, the quintessential British dance company that through its creativity broadens the appeal of ballet throughout the world,” adds CEO of Backes & Strauss,Vartkess Knadjian.
Established in 1789, Backes & Strauss is the world’s oldest diamond company and is at the forefront of developing the latest techniques in diamond-cutting. The English National Ballet, led by Ms Rojo who become principal dancer of the Royal Ballet in 2000, aims to brings world-class ballet to the widest possible audience through innovative collaborations, creative excellence, honouring, and adding to, traditional ballet.
The Victoria diamond watch collection was inspired by a 19th century brooch with two linked hearts in the Backes & Strauss archives.
by Caroline Simpson
Tags: Backes & Strauss > CEO of Backes & Strauss > Tamara Rojo > The English National Ballet > Vartkess Knadjian > Victoria diamond watch collection