Luxury for a Cause: Maserati and the Cash & Rocket Tour

Posted May 18, 2015 at 3:54 pm in Luxury, News

Maserati SS3The Maserati Ghibli at Dorchester Hotel

THIS week five red Maserati saloon cars will participate in the Cash & Rocket Tour, traveling from the Dorchester Hotel in London to destinations across the UK, France and Italy, all to raise support for three African-focused non-governmental organisations (NGOs). Taking turns at the wheels of these iconic luxury Maseratis will be an alternating crew of over 70 successful women, all leading figures in the worlds of film, television, fashion, business, the arts and music.

Maserati SS2Cash & Rocket tour 2015

Now in its fourth year, the Cash & Rocket Tour convoy was created to raise money, support and awareness for three specific NGOs – Shine on Sierra Leone, OrphanAfrica and Sumbandila, which respectively are involved in the promotion of community projects designed to improve the prospects of thousands of young people living in Central and South Africa.

The event kicked off on 14 May with a gala dinner and charity auction at the Dorchester Hotel. This kickoff evening raised over £550,000 and included such high-end items as a couture Valentino gown, return flights to Cannes in a private jet and a Chopard watch. Celebrities and VIPs attending the event included: models Selita Ebanks, Arizona Muse, Jade Parfitt and Ashley Graham, Topshop tycoon Sir Philip Green, with daughter Chloe and wife Lady Tina, socialite Yasmin Mills and singer Natalie Imbruglia.

Maserati SS4Selita Ebanks and Miriam Aldainy with Maserati Ghibli

The Cash & Rocket Tour itself brings together over 70 successful women from a variety of industries who will alternate driving the five Maseratis across the UK, France and Italy. The Maseratis will join a fleet of 35 vehicles, all bright red, which is the official Tour colour.

Maserati SS5Maserati Ghibli at Dorchester Hotel

The first leg of the tour began at Audley Square, Mayfair with the Maserati Quattroporte and Ghibli models, which will be driven by the first shift of the all-female crews. Taking the wheel of the Maserati Ghibli will be Selita Ebanks, a former Victoria’s Secret angel, and the stunning Spanish model Nieves Álvarez; while, the Maserati Quattroporte will be driven by editors and influencers from Eastern European media platform Buro 24/7.

Maserati SS1Maserati display at the London Eye

Next, the red cars will head to Paris towards the headquarters of Valentino on Place Vendôme, where an evening charity programme will be held. After passing through Lyon and Milan, the convoy will conclude on Tuesday 19 May in Cannes, ending in truly grand style with a cocktail dinner hosted by Chopard, the Swiss-based luxury watch brand.

by Jessica Quillin

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