TATE Galleries have launched a new app for smartphone users in collaboration with Bloomberg Philanthropies, as part of the Bloomberg Connects programme which aims to help visitors plan their day more effectively. The Tate App is created by Netherlands-based design agency, Fabrique and global web development company, Potato who have also enhanced the app for iOS devices.
By downloading the free app via Google Play or the Apple App Store, visitors can explore the galleries at their own pace and discover interesting facts about the collections and upcoming events. Far more than just a way finder, the Tate App is designed to not only enable users to locate their position and navigate the galleries with ease but augment an entirely personalised gallery experience. Kerstin Mogull, Managing Director of Tate says, “The Tate app is designed to be simple, useful and fun, putting the whole gallery in the palm of your hand for free.”
The app’s intuitive and friendly interface welcomes visitors with an initial question, “What do you feel like doing?” and invites them to select from three choices – art, activities, eat or shop. Whether perusing the galleries or drinking a leisurely coffee, visitors can listen to audio clips about their favourite artworks and plan their next move all from their own device.
The Tate App can be used at Tate Modern, Tate Britain, Tate Liverpool and Tate St Ives when the gallery reopens later this year.
by Miranda Charalambous
Front page image: Tate App for Android and iOS devices, Courtesy Tate Galleries
Tags: Android > Apple App Store > apps > art > artwork > Bloomberg Connects Programme > Bloomberg Philanthropies > events > Fabrique > Google Play > iOS > Kerstin Mogull > Tate App > Tate Britain > Tate Liverpool > Tate Modern > Tate St Ives