FOUNDED in 2014, The Purpose Of It aims to bring compelling, high-quality content to the world of print and digital publishing. Fundamental to our approach are the core principles of journalism and good writing.
Our recently established online magazine ThePurposeOfIt.com features original independent journalism, focusing on our interest in the high-end and related luxury market, entrepreneurism, and digital innovation.
As a separate venture, we run a consultancy that offers a range of content strategy, editorial, and marketing services for print and digital clients. With over 20 years of collective experience in publishing and marketing, our team is comprised of former international journalists, creative copywriters, academics, and marketing professionals.
We were drawn together by a collective desire to promote a sense of journalistic integrity, curiosity, value, depth and transparency to the world of content. One of the advantages of working with The Purpose of It, and what makes us different, is that the directors work with clients on their material directly, handling every piece of content themselves.
The Purpose Of It offers an integrated approach to content that encompasses the full range and depth of marketing, communications, journalism, writing, and brand strategy, including editorial direction, content development, bespoke publications, and social media planning and implementation across multiple platforms.
Whatever your needs, we can help you refine the tone and voice of your brand. Through this, we will work with you to make your story and message more distinctive and compelling, building on your existing brand presence to improve relationships with current new customers and attract new ones.
Since establishing our company in 2014, The Purpose Of It has worked very successfully with clients ranging from US-based hedge funds, national fashion organisations such as the British Fashion Council and emerging fashion brands – in the UK and internationally – writing content and consulting on strategy.
This is what Aya and Mounaz Abdel Raoul, the founders of Okhtein, an Egyptian handbag and accessories company, have to say about us:
“The Purpose Of It have helped us really a lot with clearly defining and refining our brand strategy and website content as well as writing press releases and other materials for our business. With targeted focussed work, at a reasonable cost, we have achieved excellent results from working with them.
“Within a very short time after TPOI started advising us,our bags started to be worn by some of the biggest talents in Hollywood and are now stocked in some of the most prestigious stores around the world.”
Aya and Mounaz Abdel Raoul
We have also held training workshops in refining your brand for fashion companies and designers, as well as coaching founders and companies in brand and social media strategy. We have even spoken in the UK Parliament about what we do and the unique approach and services we offer the people we work with.
The Purpose of It is a transatlantic company, based in London and New York.