A Noble Rose: Acqua di Parma Launch Rosa Nobile

Posted July 30, 2014 at 8:53 am in Features, Perfume
  • Acqua di Parma have just added a new perfume to their line – Rosa Nobile

FOR NEARLY a century, luxury perfumier Acqua di Parma has been known for its recognisable scent and signature bottles, particularly its classic men’s colonia or eau de cologne. The brand continues its foray into iconic fragrances with a new addition to its Nobili line of perfumes for women, the Rosa Nobile.

Founded in 1916, Acqua di Parma has undergone significant changes throughout its history. Master perfumers designed the brand’s first fragrance in a small laboratory in the city centre of Parma, Italy. This new cologne, which utilized natural ingredients from the surrounding countryside, had a softer, more subtle scent in contrast to the popular German perfumes of the time. By the 1930s, Acqua di Parma, with its identifiable Art Deco bottle, became popular with Hollywood celebrities and the average Italian to boot, making it one of the most iconic colognes of the 20th century.

In 2001, Acqua di Parma became part of the LVMH conglomerate, which enabled the brand to expand greatly, introducing new products and new experiences. For instance, the brand introduced a new collection for women, Le Nobili, which included several different varieties of scent. Later, in 2008, Acqua di Parma expanded into the arena of luxury spas, elevating the company to the status of lifestyle brand.

Inspiration

The newest addition to the Nobili line is the Rosa Nobile, which takes its inspiration from the roses of sonnets and Italian castle gardens. Not surprisingly, the rose is a traditional favourite among perfume makers for its delicate scent and timeless beauty. The Acqua di Parma Rosa Nobile comes from a variety of centifolia roses only found in a select group of plantations in Italy. According to Acqua di Parma, these centifolia roses have a unique harvesting process:

“The buds are hand-picked, still wet from dew, as the sun rises. Picking takes place during 40 days between May and June, when the scent reaches its peak. A painstaking process that sees the extraction of one kilo of absolute from 600 kilos of flowers.”

Composition

The composition of the Rosa Nobile fragrance includes rose absolute, enhanced by accents of violet, peony, and lily-of-the-valley, with accents of Virginia cedar, honey, grey amber, and musk accor.

True to the Acqua di Parma heritage, the bottle of the Rosa Nobile comes with a clear glass bottle and gilt cap with a label with refined pink script. In addition to the eau de parfum, this new addition to the Nobili line also includes a Velvety Body Cream, made from rice proteins, bees-wax, and vitamin E combined with rose extract and, of course, notes of the Rosa Nobile fragrance.

by Jessica Quillin

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