EPONYMOUS French leather goods label Jérôme Dreyfuss have launched their new ballet inspired advertising campaign for their latest collection.
The Dreyfuss house appointed Jean-Paul Goude – the legendary graphic designer, illustrator, photographer and advertising film director known for his groundbreaking series images of Grace Jones, to create an engaging campaign in his distinctive style.
Goude worked with his muse Aurélie Dupont – the prima ballerina and étoile of Paris Opera Ballet School – on series of images that convey passion, beauty and sensuality. Dupont is depicted with three key pieces from the collection – shoulder bag Bobi, elegant tote Maurice and oversized sporty – like Goude.
A trained dancer himself, Goude is known for his fascination with the human body and its interaction with external factors and this campaign also rests on that extrapolation. Aurelie Dupont is seen clutching the bags in a close, skin to skin contact in a fetishistic-like way. These scenes are serving as an allegory of love and the passion realised in the tangible synthesis of the dancer and the bag that heightens the sense of longing.
Both Dreyfuss and Goude are inspired by the strong females and create with the image of those exceptional personas in mind. That combined with the unparalleled beauty and poise of Aurelie Dupont makes for a captivating campaign.
by Magda Pirowska