NEWLY appointed editor-in-chief of British Vogue, Edward Enninful makes his directorial debut with a video campaign and accompanying short film for fashion company The Gap. Entitled Bridging the Gap, the objective of the project is the promotion and celebration of diversity – ethnic, cultural, sexual, religious or otherwise.
The Ghanian-born British-raised fashion stylist Enninful, who was just a few months ago appointed as the new editor-in-chief of British Vogue, employs an array of inspirational public figures, from transgender model Casil McArthur to fencing champion Miles Chamley-Watson, Indian actress Priyanka Chopra to American rapper Wiz Khalifa, all of whom sport the infinitely versatile white tee.
The sartorial classic – something of a speciality for the American brand who specialise in jersey basics – embodies the very values the project seeks to promote, in its transcending of gender, age and trend barriers.
The cast sings Sunny which was made a hit by German euro-disco group Boney M and released in 1976 and has since become a musical classic. The song aptly conveys the optimism, cheerfulness and benevolence Enninful’s project promotes.
The Cast of Bridging the Gap © Douglas Segars for Gap
by Hannah Bergin
Watch the campaign online here