Archives for campaign

British Luxury Shirt Brand In-Grid Studio to Release New Campaign

IN-GRID STUDIO, a British company focused on creating highest quality white shirts for women, is launching a new campaign next month.

in-grid-new-campaign-black-and-white-front-full-lenghtIn-Grid studio campaign. Photograph: Adam Barclay

In line with the brand’s simple and direct mission statement, “We make white shirts. For women”, the new campaign represents self-assured femininity with much poise.

in-grid-new-campaign-satin-detail-close-upA look from the In-Grid Studio campaign. Photograph: Adam Barclay

The brand was established by business and life partners Katie Timothy and Adam Barclay and is an embodiment of details-driven design combined with the ideals of minimalism and reduction. Both contribute different qualities into their collaborative work. Katie is a  former ballerina who studied fashion design at the prestigious University of the Creative Arts  (UCA) in the UK before interning at Roksanda, Celine and Matches. Katie brings an acute sense of the dynamic of textiles as well as the importance of classic design. While Adam’s expertise in graphic design and a longstanding fascination of the art of making images adds another element to In Grid Studio.

in-grid-new-campaign-back-and-sleeve-detailIn-Grid Studio campaign. Photograph: Adam Barclay

Through their crisp, beautifully functional shirts the In-Grid Studio team combine minimalistic luxury “based on the the principle of reduction” and with the aim of saying as much as they can in fashion using as few elements as possible.

in-grid-new-campaign-white-shirt-black-and-whiteA look from the latest In-Grid Studio campaign. Photograph: Adam Barclay

 

Despite only having been established for just over a year, the brand has already gained industry recognition and will be showcasing at the Paper Mache Tiger during the forthcoming Paris Fashion Week.

by Magda Pirowska

In-Grid Studio shirts are available for purchase directly from here

 

 

 

The Guerrilla Girls Confront Diversity At Whitechapel Gallery

THE hackles of those anonymous  female activists from New York, the Guerrilla Girls are raised again. This time, the feisty culture-jammers have set up camp inside the walls of the Whitechapel Gallery in London with a new campaign, “Is it worse in Europe?” The group, who have not exhibited in Britain before, launch their new show with a deluge of witty posters and a bold-faced banner across the façade of the gallery.

The group has been raising awareness about racism and sexism for three decades using posters, stickers, billboards and banners which combine humour with punchy, data-driven slogans derived from their extensive research. Considering the British Prime Minister, Teresa May’s recent pledge to curb the sway of the rich and powerful, the Guerrilla Girls’ present demand seems timely, “Are museums today presenting a diverse history of contemporary art or the history of money and power?”

Guerrilla Girls, activism, art, Whitechapel GalleryGuerrilla Girls, Do women still have to be naked to get into the Met. Museum? 2012. Courtesy the Guerrilla Girls

The Guerrilla Girls began campaigning for equality in the arts from 1985 following the onset of the Women’s Movement in the 1970s. They fervently maintain that, “You cannot tell the story of a culture without all the stories in it”.

This year, the group asked 383 European Museums to each fill out a questionnaire about diversity but only a fraction replied. At this exhibition, comments made from the participating institutions are incorporated in ten newly commissioned posters and the lists of those who didn’t are resigned to the gallery floor.

Guerrilla Girls, activism, art, Whitechapel GalleryGuerrilla Girls 2015. Photograph: Andrew Hindraker. Courtesy the Guerrilla Girls

by Miranda Charalambous

The free exhibition, Guerrilla Girls: Is it even worse in Europe? is on until March 2017 at the Whitechapel Gallery,  77 – 82 Whitechapel High Street, London E1 7QX

Tel: +44 (0)20 7522 7888
Email: info@whitechapelgallery.org

Front page image: Whitechapel Gallery Guerrilla Girls Commission: Is it even worse in Europe? (2016). Photo: David Parry/PA Wire

Chanel Releases Teasers for its N°5 L’Eau Campaign

CHANEL presents the inaugural clips of their campaign for the new scent N°5 L’Eau. Starring Lily-Rose Depp, the short film highlights the discord between the familiar and unanticipated.

Rose-Depp ultimately portrays herself personifying the very essence of Chanel’s latest fragrance – the surprising reinvention of the classic. The campaign’s central slogan – #YOUKNOWMEANDYOUDONT – represents the core sentiments of alluring dualisms on which it is built.

The post-modernistic view where the established status quo is challenged by the rebellious individualism is perfectly captured in these intriguing films created by one of the most talented modern directors of short films – Johan Renck.

Renck unearths the full potential of an icon who breaks their own rules, infiltrating the enigma of an ever evolving symbol – both traditional and always on-trend.

by Magda Pirowska

For more, please visit  here.

Chanel Names Lily-Rose Depp as the Face of Latest Fragrance N°5 L’EAU

LILY-ROSE Depp has been announced as the ambassador of the newest of Chanel’s fragrances, N°5 L’EAU. The young actor will be the face of the Fall 2016 campaign directed by the prominent music video director to the stars Johan Renck.

Lily Rose Depp Chanel1Lily-Rose Depp for Chanel

N°5 L’EAU, the newest addition to legendary N°5 scent family, has been created by Chanel’s house perfumer Olivier Polge who succeeded his father in the role.

 Lily Rose Depp Chanel2Lily-Rose Depp for Chanel

An up-and-coming star Lily-Rose has been chosen for her effortless beauty and subtle flamboyance. Akin to N°5, she emulates bold perfection and lends her youthful freshness to the iconic scent.

by Magda Pirowska

Jaeger Launches AW 2016 Campaign Featuring Sam Rollinson

BRITISH fashion brand Jaeger announces its new Autumn/Winter 2016 campaign launch, featuring British supermodel Sam Rollinson and shot by fashion photographer Boo George. The campaign takes an innovative, bold and contemporary approach which draws upon the brand’s founding principal.

Jaeger AW 2016 Campaign Featuring Sam Rollinson, Credit: Boo GeorgeJaeger AW 2016 campaign featuring Sam Rollinson. Photograph: Boo George

Bold, versatile and effortless, the collection is designed with a multi-faceted lifestyle in mind. The pieces reflect that of a contemporary urban explorer, resulting in an aesthetic that is fresh and authentic.

Jaeger AW 2016 Campaign Featuring Sam Rollinson, Credit: Boo George
Jaeger AW 2016 campaign featuring Sam Rollinson. Photograph: Boo George

Fronting the campaign is British model Sam Rollinson who embodies Jaeger’s new vision with her down-to-earth, level-headed  approach, giving her the engagement factor that is fundamental to the brand’s new campaign.

Jaeger AW 2016 Campaign Featuring Sam Rollinson, Credit: Boo GeorgeJaeger AW 2016 campaign featuring Sam Rollinson. Photograph: Boo George

Shooting Rollinson is revered New York-based fashion photographer Boo George who possesses the ability to translate high fashion campaigns in an approachable and accessible way.

The campaign launches alongside the collection in August.

by Rebecca Acres

Jerome Dreyfuss Launches Advertising Campaign by Jean-Paul Goude

EPONYMOUS French leather goods label Jérôme Dreyfuss have launched their new ballet inspired advertising campaign for their latest collection.

The Dreyfuss house appointed Jean-Paul Goude – the legendary graphic designer, illustrator, photographer and advertising film director known for his groundbreaking series images of Grace Jones, to create an engaging campaign in his distinctive style.

AD Maurice bag campaignAurélie Dupont with Jérôme Dreyfuss Maurice bag

Goude worked with his muse Aurélie Dupont – the prima ballerina and étoile of Paris Opera Ballet School – on series of images that convey passion, beauty and sensuality. Dupont is depicted with three key pieces from the collection – shoulder bag Bobi, elegant tote Maurice and oversized sporty – like Goude.

 

AD Jean Paul bagAurélie Dupont with Jérôme Dreyfuss Jean-Paul bag

A trained dancer himself, Goude is known for his fascination with the human body and its interaction with external factors and this campaign also rests on that extrapolation. Aurelie Dupont is seen clutching the bags in a close, skin to skin contact in a fetishistic-like way. These scenes are serving as an allegory of love and the passion realised in the tangible synthesis of the dancer and the bag that heightens the sense of longing.

Both Dreyfuss and Goude are inspired by the strong females and create with the image of those exceptional personas in mind. That combined with the unparalleled beauty and poise of Aurelie Dupont makes for a captivating campaign.

by Magda Pirowska