ARE you ever troubled by the sheer amount of waste takeaway coffee cups create? Fret no longer as award-winning UK paper innovator, James Cropper PLC has partnered with Devon-based eco-friendly greetings card maker Glebe Cottage to provide a highly sustainable and ingenious solution to the conundrum of how to recycle the billions of paper coffee cups discarded annually.
Due to the innovation of the two companies, the first greetings cards ever to be made from recycled coffee cups are now available. Two years ago, James Cropper PLC announced that they devised a creative answer to this problem, by inventing a technique to separate the high-quality pulp fibres from the plastic content and then return it to the paper supply chain. And now Coffee, the appropriately named paper from James Cropper, containing no less than 50 per cent reclaimed fibres from this process, has been chosen by Glebe Cottage as board for its new range of cards – the Becky Bettesworth Collection.
So now as well as celebrating birthdays, weddings and anniversaries, you can also do your bit for recycling innovation. So happy are they with the paper, the company has already started to release other collections, including the latest designs from Devon artist Kate Andrew, on the same stock. The Coffee range, which comes in six colours, was launched in September 2014 and was the first paper to take the recycled cup content to 50 per cent.
Sue Morrish, Glebe Cottage’s Sales Director, said, “We were privileged to visit the James Cropper paper mill in February this year. When we saw this innovative new uncoated paper we knew it was a perfect fit with our environmental credentials and were thrilled when our print tests showed that it also printed beautifully.”
The James Cropper’s Reclaimed Fibre Facility, was opened by Her Majesty The Queen in July 2013, and was the result of a £5m investment and has since seen millions of cups turned back into paper. The investment was recognised by the paper industry as a landmark development in the progression of sustainable paper production, being awarded The Luxepack In Green Award in the same year.
Chris Brown, Commercial Director of James Cropper PLC, adds, “Coffee is an extremely versatile product, responding well to a wide variety of applications in packaging, print and design and fulfilling the needs of many of our customers in regards to their high standards of sustainability. Glebe Cottage have found that it stands up to commercial print requirements and we’re pleased to be a small part of putting a smile on people’s faces when they open one of these beautifully made cards.”
In 2014, James Cropper PLC became one of 14 international companies to formally join the Paper Recovery and Recycling Group (PCRRG), drawing together paper and paper cup manufacturers with high street coffee retailers, to conduct in-market trials of recycling processes and end products, with emphasis on the UK market. James Cropper PLC maintains significant investment in new technologies not only within its paper division, incorporating converting capabilities, but also Technical Fibre Products, a specialist supplier into to the composites market for non-wovens for aerospace, automotive and construction.
by Caroline Simpson