Archives for collection

Luxury Accessories Brand Sevda London Unveils New Designs

LONDON-based luxury accessories brand Sevda London has unveiled the newest additions to their striking collection of handbags and scarves.

SEVDA Pre AW16-8Sevda London pre-AW16 collection

Designed in London and handmade in Italy, Sevda London designs are a unique blend of classic elegance and style. Created to withstand the test of time they strive to bridge the gap between generations and their needs and desires rather than follow trends and are meant to become those unique pieces of wardrobe heirlooms that define a woman’s approach to fashion.

Sevda LondonAudrey Tote Blue by Sevda London

 Sevda LondonVictoria Tote Off White, Sevda London

The latest bags and scarves perfectly embody Sevda London’s signature subtle sophistication and all-round functionality.

SEVDA Pre AW16-7Sevda London pre-AW16 collection

SevdaLondon £750.00Yellow handbag by Sevda London

by Magda Pirowska

To view the full collection and more go here

Jaeger Launches AW 2016 Campaign Featuring Sam Rollinson

BRITISH fashion brand Jaeger announces its new Autumn/Winter 2016 campaign launch, featuring British supermodel Sam Rollinson and shot by fashion photographer Boo George. The campaign takes an innovative, bold and contemporary approach which draws upon the brand’s founding principal.

Jaeger AW 2016 Campaign Featuring Sam Rollinson, Credit: Boo GeorgeJaeger AW 2016 campaign featuring Sam Rollinson. Photograph: Boo George

Bold, versatile and effortless, the collection is designed with a multi-faceted lifestyle in mind. The pieces reflect that of a contemporary urban explorer, resulting in an aesthetic that is fresh and authentic.

Jaeger AW 2016 Campaign Featuring Sam Rollinson, Credit: Boo George
Jaeger AW 2016 campaign featuring Sam Rollinson. Photograph: Boo George

Fronting the campaign is British model Sam Rollinson who embodies Jaeger’s new vision with her down-to-earth, level-headed  approach, giving her the engagement factor that is fundamental to the brand’s new campaign.

Jaeger AW 2016 Campaign Featuring Sam Rollinson, Credit: Boo GeorgeJaeger AW 2016 campaign featuring Sam Rollinson. Photograph: Boo George

Shooting Rollinson is revered New York-based fashion photographer Boo George who possesses the ability to translate high fashion campaigns in an approachable and accessible way.

The campaign launches alongside the collection in August.

by Rebecca Acres

Balinese-inspired Collection for SS16 from Alma de Ace

FASHION brand Alma de Ace launches their SS16 unisex collection of lifestyle street wear infused with traditional Balinese patterns. Using locally sourced fabric from Indonesia, flashes of bold colour are displayed against simple statement pieces to create this new and exclusive range.

ALMA DE ACELooks from Alma De Ace’s latest collection

Edition 1 is a variable blend of comfort-wear and designer style, living up to their name which is derived from Latin, meaning “soul of unity”.

The Founder of Alma de Ace believes in an ethos of style over fashion, utilising his homegrown urban tastes with a passion for bespoke Balinese fabrics in this diverse selection.

by Evie Murphy

Fabryan Releases AW16 Collection at Belarus Fashion Week

LUXURY womenswear and accessories brand Fabryan launched their AW16 collection on the catwalk of Belarus Fashion Week. Created in 2010, this brand is distinguishable by striking silhouettes and statement colour, achieving a synthesis of simplicity and art inspired design. The new collection boasts ready-to-wear pieces which are elegant yet eye-catching.

FABRYAN AW16A look from the recent AW16 Fabryan collection

Samantha-Jane Agbontaen, self-taught designer, believes in indisputable quality in terms of tailoring. Hand-crafting the collection with a small team in London ensures each pieces individuality whist maintaining superlative finishing. This line is also versatile yet reliable when it comes to the brands three principles: understated elegance, innate creativity and timeless design.

FABRYAN AW16A look from the recent AW16 Fabryan collection

Strong dynamic lines paired with classic cuts offer fluidity between day and night wardrobes for the contemporary woman, along with award-winning style that has been featured in Vogue and Tatler. This brand has gone from strength to strength since its formation and by offering personalised bespoke tailoring to all customers, alongside exquisite collections, they are set to shake the London fashion scene.

by Evie Murphy

Future Feast – Winchester ‘16 Fashion and Textile Graduates

THE Vinyl Factory Soho, London was awash with a kaleidoscope of bold seasonal colour and stylish looks at Future Feast a show of graduate talent from the Fashion Marketing and Fashion & Textile Design programmes at the Winchester School of Art, University of Southampton. Guest representatives from the fashion industry including Victoria Beckham, Harvey Nichols and Topman attended the show and waited in anticipation of the Fashion Direction and Fashion Textile Awards which were presented by womenswear designer, Michael van der Ham after the catwalk presentations.


Winchester SS1Looks from Future Feast, 2016. Photograph © Winchester School of Art

Winchester SS2Future Feast, 2016. Photograph © Winchester School of Art

Jasmine Broughton, memorable for her fabulous faux-fur outerwear with exquisitely beaded motifs won the Fashion Textile Award and front-line menswear designer, Christine Xu was the winner of the award for Fashion Direction. After the ceremony, guests were invited to peruse a dazzling assortment of preliminary sketches and ideas from the students’ portfolios.

Christine Xu’s collection which won the award for Fashion Direction. Photograph by Geoff Pugh

Fashion Textiles Awards Winning Collection SMALL2A look from the Fashion Textiles award-winning collection by Jasmine Broughton.
Photograph © Winchester School of Art

Fashion Textiles Awards Winning Collection SMALL4Another look from the Fashion Textiles award-winning collection by Jasmine Broughton
Photograph © Winchester School of Art

The innovative event combined outstanding graduate work from the institution’s Fashion Marketing and Textile programmes. These two courses focus on developing students’ creative ability, while aiming to enrich them with the necessary marketing and practical skills required for successful careers in fashion.

by Miranda Charalambous

Samuji Finnish Fashion Brand Present AW16 collection

FOUNDED in 2009, Finnish brand Samuji carries both fashion and homeware ranges. Its unique visual identity is authored by Samuji’s Creative Director Samu-Jussi Koski. His first womenswear collection unveiled in 2011 have proven Samuji’s and designer’s commitment to the values that guide them on their creative journey – devotion to things beautiful in their simplicity, distinct functionality and kindness.

Samuji green coatA look from Samuji AW16 collection

Samuji does not consciously bow to the must-have flippant trends, preferring to focus on timeless and enduring design, yet each one of their collections prove their unique ability to marry current with ageless. Building on those sentiments, and driven by his fascination by art and architecture which he uses for inspiration, Koski has created a distinctively captivating collection.

Using bold prints, velvet, navy and brown wool and cream corduroy he offers carefully crafted selection of skirts, dresses and overcoats, as well as staple knitwear. Bold colours and proportions guarantee the wearer to stand out of the crowd while flattering the figure – tapered trousers, cropped tops, oversized collars and hugging rollnecks excite and evoke allure.

Samuji polka dot dressA look from the Samuji AW16 collection

The brand caters to a pioneering, self assured woman who assuredly affirms her strength and bold sense of style while remaining comfortable with her own sensitivity. In their own words, “You can take the Samuji woman out of artistic, romantic surroundings but you cannot take the romance out of her. It’s there, and no matter how modern she looks, she seems to have an instinctive preference for seasoned items. Things that gain value over time, things that have a story to tell.”

Samuji window shotA look from the Samuji AW16 collection

The AW16 collection offers that woman a wide variety of choices – there are easy daytime pieces, such as wide-legged trousers, A-line dresses in all lengths and fitted shirts, as well as daring lame tunic and trousers. Even the simplest looks can be accessorised with voluminous wool hats, mesh hopper bags, statement patent leather ballerinas and ankle boots, all designed to compliment the garments. Samuji also brought back their previous AW hit – an oversized beanie hat – in a range of lush colours.

Samuji wool hatA look from the Samuji AW16 collection


by Magda Pirowska

The collection will be available on Samuji’s website as well as their store in Helsinki and selected stockists in Europe, Asia and America.

Beautiful Soul Introduce Patti Wilson film

BRITISH fashion company, Beautiful Soul launched their SS16 Patti Wilson Collection earlier this year in their quintessentially English style brimming with vintage charm, nostalgia and subtle sensuality. Named after the mother of founder of the brand, Nicola Woods, they are timeless pieces intended to be handed down from mother to daughter and cherished forever as sustainable items. Her signature blue hydrangeas and peachy pinks sing of English summers, ladybirds and the hum of gauzy wings on delicate white blossoms.

Beautiful Soul Street Style by Beautiful Soul, 2016. Photo © Nicola Woods

Day to evening wear in gorgeous floral silks comprises a romantic silhouette of softly-waisted gowns with gentle ruffles or discreetly plunging necklines. Graceful dresses in diaphanous English lace flow effortlessly and relaxed shirt-styles have luxurious silk habouti collars, deep cuffs and delicate couture details. Floral cropped tops are cut with a playful swing designed for easy layering over dresses for the perfect chic look.



by Miranda Charalambous

Photo © Nicola Woods

UK Fashion Brand Beautiful Soul London Launches SS16 Collection

BEAUTIFUL Soul London, one of the rising stars of London’s independent fashion design scene, have launched their new SS16 Patti Wilson collection, named after the mother of Nicola Woods – the founder and designer of the brand.


Look 14 - Ami Shirt CoatAmy shirt coat, blossom navy and British lace

Beautiful Soul is a British luxury womenswear label based in Notting Hill, London. It was founded in 2011 by Woods on the principles of perennial design unwavering in its femininity, British heritage and sustainability.


Look 15 - Chika Shirt DressChika shirt dress with blue British lace

The brand has been synonymous with the finest of British craftsmanship and the latest collection provides a continuity to this notion. Inspired by childhood memories and nostalgia, Woods has created a collection made up of delicate, flow-y silhouettes carrying the brand’s signature floral prints. The selection includes dresses for various occasions, coats, elegant separates and feminine skirts and shirts.

Look 23 - Oka Jacket + Kiko ShortsOka jacket in blossom pink. Kiko shorts in blossom pink

Nicola and team behind Beautiful Soul have always been committed to a conscious and responsible approach to fashion with ethical ethos of local production and sourcing and minimising waste in the production process to zero. They achieve that by using end-of-line fabrics, skillful pattern cutting, and crafting fastenings and embellishments from leftover textiles to ensure the full use of every piece of fabric.

The SS16 collection therefore features British lace sourced from a Nottingham lace factory that compliments the composed colour palette selection including both vibrant shades and coveted pastels. The main floral themes are Hydrangea and Blossoms, occasionally accompanied by dainty ladybirds and bumblebees which evoke the charm of British countryside summers.

Look 16 - Mai Midi Dress + Midori T-BlouseMai midi-dress in blossom aqua with Midori T-blouse in blossom navy

Beautiful Souls’ ethical approach to fashion and production and smart tailoring allowing the designs to be effortlessly carried from day to evening have earned them international following and has gained admiration from several notable wearers including Pippa Middleton, Taylor Swift and Erin O’Connor among others.

Nicola Woods’ pieces are appreciated for their timeless design and excellent quality, both of which lend to the brand’s ambitions of creating fashionable heirlooms. Nicola says, “For SS16 I set myself the challenge of re-working my favourite signature prints from Beautiful Soul London’s Archive; embracing the movement towards ‘slow fashion’ and promoting the brands ethos that pieces are timeless and remain current season-after- season, which offers a more sustainable, slower fashion cycle.

Look 27 - Emi DressEmi dress in blossom pink

“I have named the collection, Patti Wilson after my mum. What is most precious about Beautiful Soul London pieces is that they transcend age and generations, lending themselves to the passing from mother to daughter, aunt to niece, or sister to sister. I thrive on challenge. It makes complete sense to challenge the ‘fast fashion’ system and with the launch of our new website, it’s time to show that we can do this without compromising style.”

The collection is now available online but can also be viewed during open days or by appointment in the brand’s Portobello Road studio where they offer unique way of experiencing a brand – through personal shopping service which includes meeting the designer Woods.

by Magda Pirowska

Jerome Dreyfuss Launches Advertising Campaign by Jean-Paul Goude

EPONYMOUS French leather goods label Jérôme Dreyfuss have launched their new ballet inspired advertising campaign for their latest collection.

The Dreyfuss house appointed Jean-Paul Goude – the legendary graphic designer, illustrator, photographer and advertising film director known for his groundbreaking series images of Grace Jones, to create an engaging campaign in his distinctive style.

AD Maurice bag campaignAurélie Dupont with Jérôme Dreyfuss Maurice bag

Goude worked with his muse Aurélie Dupont – the prima ballerina and étoile of Paris Opera Ballet School – on series of images that convey passion, beauty and sensuality. Dupont is depicted with three key pieces from the collection – shoulder bag Bobi, elegant tote Maurice and oversized sporty – like Goude.


AD Jean Paul bagAurélie Dupont with Jérôme Dreyfuss Jean-Paul bag

A trained dancer himself, Goude is known for his fascination with the human body and its interaction with external factors and this campaign also rests on that extrapolation. Aurelie Dupont is seen clutching the bags in a close, skin to skin contact in a fetishistic-like way. These scenes are serving as an allegory of love and the passion realised in the tangible synthesis of the dancer and the bag that heightens the sense of longing.

Both Dreyfuss and Goude are inspired by the strong females and create with the image of those exceptional personas in mind. That combined with the unparalleled beauty and poise of Aurelie Dupont makes for a captivating campaign.

by Magda Pirowska

Backes & Strauss Unveils Timepieces to Mark HM The Queen’s 90th birthday

BACKES & Strauss, the world’s oldest diamond company established in the 18th century, have marked Her Majesty The Queen Elizabeth’s II 90th birthday with a creation of two unique pieces. The diamond masters are now a part of the Franck Muller Group who are the leaders in timepiece making and this union resulted in the creation of watches of supreme quality.

BS pieceThe Princess Elizabeth by Backes & Strauss

One of the intricate designs crafted by the most talented experts of both companies is The Princess Elizabeth. The timepiece boasts a unique dial featuring Princess Elizabeth’s youthful profile and a XC at twelve o’clock.

The dial is distinguished by having been hand – engraved by Backes & Strauss’ master engraved and then enamelled with the use of English Blythe enamel and Grand Feu technique – a process which requires application of several layers under strictly controlled high temperature to achieve the royal purple hue.

The second piece celebrating the royal anniversary has been named The Queen Elizabeth and will be unveiled at a special event in October held in Japan.

by Magda P

The timepieces are available from Backes & Strauss