EPONYMOUS French leather goods label Jérôme Dreyfuss have launched their new ballet inspired advertising campaign for their latest collection.
The Dreyfuss house appointed Jean-Paul Goude – the legendary graphic designer, illustrator, photographer and advertising film director known for his groundbreaking series images of Grace Jones, to create an engaging campaign in his distinctive style.
Aurélie Dupont with Jérôme Dreyfuss Maurice bag
Goude worked with his muse Aurélie Dupont – the prima ballerina and étoile of Paris Opera Ballet School – on series of images that convey passion, beauty and sensuality. Dupont is depicted with three key pieces from the collection – shoulder bag Bobi, elegant tote Maurice and oversized sporty – like Goude.
Aurélie Dupont with Jérôme Dreyfuss Jean-Paul bag
A trained dancer himself, Goude is known for his fascination with the human body and its interaction with external factors and this campaign also rests on that extrapolation. Aurelie Dupont is seen clutching the bags in a close, skin to skin contact in a fetishistic-like way. These scenes are serving as an allegory of love and the passion realised in the tangible synthesis of the dancer and the bag that heightens the sense of longing.
Both Dreyfuss and Goude are inspired by the strong females and create with the image of those exceptional personas in mind. That combined with the unparalleled beauty and poise of Aurelie Dupont makes for a captivating campaign.
by Magda Pirowska
Tamara Rojo performing in English National Ballet’s Swan Lake. Photograph: Arnaud Stephenson
ARTISTIC Director of English National Ballet, Tamara Rojo has been awarded a CBE for her services to ballet in the Queen’s 2016 New Year’s Honours. Ms Rojo says, “I believe that art and culture improve and enrich the lives of those who experience them. And so I have dedicated myself to making dance, as well as the arts in general, as open and accessible to as many people as possible. I am so happy and thankful to receive this honour, and it further inspires to me continue to work passionately for ballet and the arts.”
Spanish national Ms Rojo is an accomplished dancer and creative director. She started her adventure with ballet in UK in 1996 when she joined the Scottish Ballet and where she performed a number of principal roles. Upon invitation by Derek Deane, she joined English National Ballet in 1997. In 2000, she joined the Royal Ballet where she was principal for 12 years. She left the company in 2012 to take up the position of Artistic Director of English National Ballet, which she still holds.
Tamara Rojo. Photograph: Arnaud Stephenso
Upon joining she declared her ambition to transform the company into the country’s most loved and most creative ballet company, introducing innovative new works to the repertoire while continuing to honour the classics. As well as leading the company, she has continued to dance as lead principal, and is currently performing in the winter season at the London Coliseum as Clara in Nutcracker and Medora in Le Corsaire.
Executive Director of the ENB, Caroline Thomson adds: “Tamara is a passionate voice for dance and the arts, and she has worked tirelessly throughout her career to inspire audiences through dance, as a performer, as an advocate and as a leader. On behalf of everyone at English National Ballet, we congratulate her on this honour.”
by Magda Pirowska