THIS week Maria Grazia Chiuri unveils her inaugural collection for Dior at Paris Fashion Week – a significant occasion for the Italian designer who previously headed Valentino, as she will be the first woman to have done so in the brand’s 60-year history.
While preparations for the show have been underway, the house has chosen to highlight the work undertaken by the many talented, industrious and inspiring women who have contributed to the realisation of Chuiri’s vision, posting a series of short clips on Instagram under the hashtag #thewomenbehindthedress, in which several of the petites mains are introduced to the spotlight, as well as calligrapher Lili, premiere d’atelier Aicha Neddaf and a number of the models who will showcase the designs on the runway.
Gain a touching insight into their passions and musings – Dior invites you to discover the women behind the dress on Instagram now.
An interview with Dior’s calligrapher Lili, as part of the #thewomenbehindthedress project © Dior
By Hannah Bergin
FOUR DAYS of events for fashion professionals and aficionados, the largest all-Finnish fashion event, the Pre Helsinki takes place next month for the third year running. A showcase for emerging Finnish fashion talent, with an emphasis on both fashion and art, Pre Helsinki features runway shows, seminars, exhibitions, workshops and other fashion-related events. The festival aims to promote up-and-coming Finnish fashion such as designers Laura Juslin, Sasu Kauppi, Saara Lepokorpi, Satu Maaranen, Elina Määttänen ja ensæmble who present their latest collections at the Design Museum.
Other events to look out for over the festival include lunchtime gigs organised at design duo R/H’s flagship store on Fredrikinkatu; a Fashion Film Night at the Design Museum programmed by New York Visionaire screening short films about Dior and Marc Jacobs among other; the Design Museum previewing its summertime exhibition of Finnish fashion with a designer meet-up and a workshop hosted by Hyères finalist, fashion designer Sophie Sälekari; Aalto University’s graduate show; Marimekko’s summer fashion show at Esplanadi park and a seminar at the Aalto University with various international speakers from different fields of fashion to discuss the new boundaries and possibilities of fashion and the value of creativity in today’s challenging ecological and economic climate. The seminar is programmed by Daniel Thawley, Editor In Chief of A Magazine.
Garments from Maaranen, Määttänen and other Pre Helsinki designers will also be available for one week at a temporary boutique in the Finnish capital.
Past year guests at Pre Helsinki have included Martine Sitbon, creative director Rue du Mail, Marc Ascoli, creative director and founder Atelier 32, Jonathan Anderson, designer JW Anderson, milliner Stephen Jones and Lou Stoppard from SHOWStudio.
by Caroline Simpson
Pre Helsinki takes place May 20–24, 2015. For more details, please go here