Archives for Finnish

Samuji Finnish Fashion Brand Present AW16 collection

FOUNDED in 2009, Finnish brand Samuji carries both fashion and homeware ranges. Its unique visual identity is authored by Samuji’s Creative Director Samu-Jussi Koski. His first womenswear collection unveiled in 2011 have proven Samuji’s and designer’s commitment to the values that guide them on their creative journey – devotion to things beautiful in their simplicity, distinct functionality and kindness.

Samuji green coatA look from Samuji AW16 collection

Samuji does not consciously bow to the must-have flippant trends, preferring to focus on timeless and enduring design, yet each one of their collections prove their unique ability to marry current with ageless. Building on those sentiments, and driven by his fascination by art and architecture which he uses for inspiration, Koski has created a distinctively captivating collection.

Using bold prints, velvet, navy and brown wool and cream corduroy he offers carefully crafted selection of skirts, dresses and overcoats, as well as staple knitwear. Bold colours and proportions guarantee the wearer to stand out of the crowd while flattering the figure – tapered trousers, cropped tops, oversized collars and hugging rollnecks excite and evoke allure.

Samuji polka dot dressA look from the Samuji AW16 collection

The brand caters to a pioneering, self assured woman who assuredly affirms her strength and bold sense of style while remaining comfortable with her own sensitivity. In their own words, “You can take the Samuji woman out of artistic, romantic surroundings but you cannot take the romance out of her. It’s there, and no matter how modern she looks, she seems to have an instinctive preference for seasoned items. Things that gain value over time, things that have a story to tell.”

Samuji window shotA look from the Samuji AW16 collection

The AW16 collection offers that woman a wide variety of choices – there are easy daytime pieces, such as wide-legged trousers, A-line dresses in all lengths and fitted shirts, as well as daring lame tunic and trousers. Even the simplest looks can be accessorised with voluminous wool hats, mesh hopper bags, statement patent leather ballerinas and ankle boots, all designed to compliment the garments. Samuji also brought back their previous AW hit – an oversized beanie hat – in a range of lush colours.

Samuji wool hatA look from the Samuji AW16 collection


by Magda Pirowska

The collection will be available on Samuji’s website as well as their store in Helsinki and selected stockists in Europe, Asia and America.

Aalto Arts University and Juni Agency present Exhibition of Finnish Fashion Designers

An exhibition celebrating the best of Finnish young design talent has been organised by Helsinki-based communication and production agency Juni in collaboration with Aalton University – one of the world’s most prominent art, design and architecture academies – being ranked 15th in the world. The designers whose works are being showcased are all Aalto graduates and are represented by Juni.

SuomalainenA design by Maria Suomalainen

finnish piece jellow dressA look from the collection by Anni Raasmaja

Ilona Hackenberg will be presenting her royalty-inspired collection accessorised with ceramic jewellery designed in collaboration with Matias Liimatainen. Furthermore on show will be Maria Suomalainen’s collection – a result of her studies on the way that form and body can interact and complement each other.

finnish piece printed pieceSeparates by Marianne El – Khoudry in her signature Hawaii print

The exhibition will also showcase Marianne El – Khoury’s pieces inspired by Parisian Haute Couture from the 1950s and ‘60s as well as holiday attire with Hawaii patterns and themed embroidery.

finnish piece
A fringed silver jacket by Anni Raasmaja

Lastly the visitors will be able to admire Anni Raasmaja’s minimalist collection featuring unique embroidery technique developed by the designer herself.

iloa hackenbergA look by Iloa Hackenberg

by Magda Pirowska

The exhibition’s private view will take place on February 2 at 6pm and open to open from February 3 – March 4, 2016.
Gallery at the Finnish Institute, Snickarbacken 2-4, Stockholm