ITALIAN fragrance and lifestyle brand Acqua di Parma, has celebrated its 100-year anniversary by opening its first boutique in the US. The brand, known for its most refined Italian style, which was only available through select shop-in-shops, selected Miami as its first location in the USA, due to the city’s celebrated art, design and culture.
Acqua di Parma Boutique Miami
The store, situated in the new Brickell City Centre in the heart of Miami, invites customers to an ultimate Italian experience, based on tradition and heritage.
The 1,000 square feet boutique is designed to evoke a sense of an elegant Italian home while paying the utmost attention to detail. The Miami store has been outfitted with the brand’s signature design characterised by Calacatta marble and dark Wenge wood harmonising with the classic yellow Acqua di Parma-coloured walls. Visitors to the store can walk through the Acqua di Parma universe from the men’s fragrance area through to the lifestyle area.
Inside Acqua di Parma Miami
The boutique also features a luxurious barbershop where customers can enjoy the ritual of shaping reminiscent of a classic Italian barbershop. Shaving and skincare products from the Collezione Barber have been crease to accompany the work of a skilled, expert barber.
Inside the Acqua di Parma boutique Miami
To celebrate the brand’s 100th anniversary, Acqua di Parma has created a sophisticated selection of fragrances inspired by three operas – La Traviata, Turandot and Alda.
CHANEL has released the 17th chapter of Inside Chanel – a series of short films created by the company which tell the story of the characters, places, motifs and creations at the heart of the brand’s identity.
The life of its legendary founder Coco Chanel inevitably constitutes a large part of the unique online project, as does Paris – the infinitely-inspiring city where she established her first modest millinery store, where she continued to design throughout her life, and from where the brand still operates today. The project also explores the enduring legacy of some of Chanel’s most iconic products; namely its No. 5 fragrance – the first perfume ever created by a couturier, as well as the jacket – the epitome of the androgynous, nonchalant female elegance which embodied Chanel’s principles and came to define the brand’s revolutionary aesthetic.
Inside Chanel also unveils the significance behind a number of symbols which were of great importance to the designer, many of which are subtly incorporated into her designs. The lion is one such symbol, representative of Leo the star sign under which she was born, which featured on many Chanel accessories as well as on the buttons of tweed suits.
Chapter 17: The Paradoxes, explores the many oxymora that pervade the Chanel label – the creation of a new femininity from a traditionally masculine aesthetic, the excessive layering of jewellery atop the simplest of dresses, the balancing of both practicality and elegance, the embracing of both black and white at once.
The video follows on from the brand’s recent No. 5 L’EAU campaign which adopted the slogan “you know me and you don’t” – indeed an allusion to the label’s inherent paradoxes and an apt campaign for the newest iteration of the house’s oldest perfume, which highlights how Chanel continues to delight and surprise whilst keeping tradition and history at the forefront of the brand.
CHANEL presents the inaugural clips of their campaign for the new scent N°5 L’Eau. Starring Lily-Rose Depp, the short film highlights the discord between the familiar and unanticipated.
Rose-Depp ultimately portrays herself personifying the very essence of Chanel’s latest fragrance – the surprising reinvention of the classic. The campaign’s central slogan – #YOUKNOWMEANDYOUDONT – represents the core sentiments of alluring dualisms on which it is built.
The post-modernistic view where the established status quo is challenged by the rebellious individualism is perfectly captured in these intriguing films created by one of the most talented modern directors of short films – Johan Renck.
Renck unearths the full potential of an icon who breaks their own rules, infiltrating the enigma of an ever evolving symbol – both traditional and always on-trend.
LILY-ROSE Depp has been announced as the ambassador of the newest of Chanel’s fragrances, N°5 L’EAU. The young actor will be the face of the Fall 2016 campaign directed by the prominent music video director to the stars Johan Renck.
Lily-Rose Depp for Chanel
N°5 L’EAU, the newest addition to legendary N°5 scent family, has been created by Chanel’s house perfumer Olivier Polge who succeeded his father in the role.
Lily-Rose Depp for Chanel
An up-and-coming star Lily-Rose has been chosen for her effortless beauty and subtle flamboyance. Akin to N°5, she emulates bold perfection and lends her youthful freshness to the iconic scent.