MAJOR fashion brands have launched their SS17 collections on Style.com. The luxury fashion e-commerce site, created by media powerhouse Condé Nast, is featuring the latest collections from brands such as Gucci, Malone Souliers and Christopher Kane.
Fashion powerhouse Gucci has kept its Italian roots and signature colours while reinstating the white tee as a prominent fashion piece for any wardrobe.
Espousing the feminine chic for which it is renowned, Italian label Marni has applied a breezy European-inflected bohemianism with the application of ruffles and embroidery.
While Chloé has continued with its delicate style with lace and chiffon included in its RTW collection.
Maintaining its elegant design and signature look, Valentino applies a modern twist to the classic trainer.
by Alice Fiancet
All items and more are now available on Style.com
IN artist Winnie Chi’s upside-down heaven, a feisty green cherub wrestles with an angry swarm of bees before a thundercloud delivers her most yearned-for wish, a super-cool pair of Ace Sneakers from Gucci. Fairytale characters and a host of others comprise the many weird and wonderful animated artworks recently commissioned by Gucci’s creative director, Alessandro Michele for the brand’s latest project, #24HourAce.
Marlon Rueberg. Photograph: Gucci
Videos inspired by the embellished tennis shoe were uploaded to SnapChat from across the globe over 24 hours, starting in Tokyo and ending in New York. The videos are now part of Gucci’s new Instagram project to promote the international appeal of the snappy sneaker.
Lucia Meseguer. Photograph: Gucci
Littering their virtual landscapes with Gucci-inspired motifs, artists conjure up a postmodern fantasy of cutsey butterflies, Cheshire cats and collaged body parts. Either by motorbike or skateboard these glam sneakers certainly get around. James Kerr’s personified sneaker is definitely a professional weekender. After a hard day of clowning around, it even finds time to dance with Jesus. Like you do.
Rita Zimmermann. Photograph: Gucci
by Miranda Charalambous
A selection of videos from #24HourAce can be found on Gucci’s Instagram site.
Front page image: Marlon Rueberg. Photograph: Gucci