Archives for Isa Arfen

British Fashion Council partners with HSBC

THE BRITISH Fashion Council has announced a new partnership between its Fashion Trust programme and HSBC Commercial Banking. Recipients of the Fashion Trust’s grant scheme are to receive additional mentoring and business guidance from the financial services organisation.

The BFC Fashion Trust was founded in February 2011 and provides philanthropic financial assistance to selected designers. The programme is one of a range of initiatives affiliated with BFC that support the growth of emerging entrepreneurs and startups in the fashion industry. It also seeks to promote the art of fashion design to the public more broadly.

The 11 beneficiaries for 2017 are Edeline Lee, Eudon Choi, Fyodor Golan, Georgia Hardinge, Huishan Zhang, Isa Arfen, Marques’Almeida, Osman, Rejina Pyo, Sharon Wauchob and Teatum Jones, and have been awarded a total of £450,000.


Fashion Trust Co-chairs Sian Westerman and Tania Fares.
Photograph courtesy: Darren Gerrish and the British Fashion Council

The organisation is directed by its co-chairs Tania Fares and Sian Westerman, the BFC and the BFC Fashion Trust Advisory Committee. In light of the new partnership, the Fashion Trust Advisory Committee will be joined by Daniel Howlett, Head of Large Corporates, UK, and Regional Head of Client Coverage, Europe.

by Rosie Byers

Bluebird at Chelsea Celebrates King’s Road Heritage

THIS spring, luxury Chelsea multi-brand store The Shop at Bluebird, renowned for its carefully selected assortment of designer goods, will transform itself into a counter-cultural tribute.

bluebird-shopThe Shop at Bluebird

At the end of this month, Bluebird will be paying homage to King’s Road golden era of 1960s and ’70s when the area was the main draw for all fashion, music and art conscious Londoners. The store will be evoking that unabashedly extravagant atmosphere of quirky boutiques and a rock haven sentiment through their collaborations with various designers selected especially for the occasion.

racil_top-2-1 A Racil top

Entitled March to The Beat, this music-themed takeover of the store fits perfectly with current fashion trends. And Bluebird’s shop-floor selection reflects this eccentric aesthetics fashioned on the most iconic performers of the past decades with androgynous statement pieces and band t-shirts.

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Soul Sergeant Valentine Hat

Enhancing this theme will be a unique installation from London-based brand Soul Sergeant which has become a favourite among festival goers thanks to their marching band hats, embellished baseball caps and heavily adorned jackets. Adding to this will be the remarkable temporary shop from the legendary shoe designer Terry de Havilland who will return to King’s Road to premiere a collection of striking platform heels in his signature style.

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Terry de Havilland Summer Shard Shoe

Fashion companies Rixo and Racil will also be prominently displayed with installations featuring their newest collections inspired by the artistic movements of the seventies and the likes of Mick Jagger and David Bowie. Alongside these, jeans company MiH will be featured with 20 customised denim shirts which they have created exclusively for the event. Scarf-makers Rockins will be also bringing their famous taxi to complete the look of the display.

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Alistair James top

As a final touch, The Shop at Bluebird asked a group of British designers to each design an exclusive band t-shirt inspired by and celebrating the mod and countercultural movements. Alistair James, Isa Arfen, Racil, Rixo, Rockins and Zoe Jordan have all created unique pieces, sales of which will support their chosen charity.

by Magda McCrimmon

The March to The Beat installation at The Shop at Bluebird opens on March 30 and will remain a feature for five weeks.

The Shop at Bluebird, 350 King’s Road, London, SW3 5UU
Tel: 0207 351 3873