CHANEL has released the 17th chapter of Inside Chanel – a series of short films created by the company which tell the story of the characters, places, motifs and creations at the heart of the brand’s identity.
The life of its legendary founder Coco Chanel inevitably constitutes a large part of the unique online project, as does Paris – the infinitely-inspiring city where she established her first modest millinery store, where she continued to design throughout her life, and from where the brand still operates today. The project also explores the enduring legacy of some of Chanel’s most iconic products; namely its No. 5 fragrance – the first perfume ever created by a couturier, as well as the jacket – the epitome of the androgynous, nonchalant female elegance which embodied Chanel’s principles and came to define the brand’s revolutionary aesthetic.
Chapter 17: The Paradoxes © Chanel
Inside Chanel also unveils the significance behind a number of symbols which were of great importance to the designer, many of which are subtly incorporated into her designs. The lion is one such symbol, representative of Leo the star sign under which she was born, which featured on many Chanel accessories as well as on the buttons of tweed suits.
Chapter 17: The Paradoxes, explores the many oxymora that pervade the Chanel label – the creation of a new femininity from a traditionally masculine aesthetic, the excessive layering of jewellery atop the simplest of dresses, the balancing of both practicality and elegance, the embracing of both black and white at once.
The video follows on from the brand’s recent No. 5 L’EAU campaign which adopted the slogan “you know me and you don’t” – indeed an allusion to the label’s inherent paradoxes and an apt campaign for the newest iteration of the house’s oldest perfume, which highlights how Chanel continues to delight and surprise whilst keeping tradition and history at the forefront of the brand.
Watch The Paradoxes online here
by Hannah Bergin
CHANEL is offering its clients a unique beauty experience in the form of a playful and interactive parlour in the heart of Spitalfield’s Old Market. Customers are invited to rediscover the House’s iconic and extensive selection of products in new ways, in the form of beauty consultations, personalised make-up tutorials and one to one sessions with fragrance experts designed to cater to every client’s specific needs and respond to their preferences.
Likewise are customers given the opportunity to sample the latest that Chanel has to offer, by testing new products and exploring the latest beauty trends to have emerged from the Parisian runways.
Chanel at Spitalfields © Chanel
Exclusive to Chanel at Spitalfields is the Rouge Allure Ink Parlour. Launched with the House’s AW16 line, Rouge Allure Ink – a matte liquid lip colour – belongs to the brand’s Le Rouge No.1 Collection, which both celebrates and further explores the power, glamour and sheer seductiveness of the colour red. The new ultra-fine Ink is exceptionally fluid and silky, gliding effortlessly onto the lips and adhering perfectly with a long-lasting finish. Upon application, it creates a matte texture in intense, remarkably bold colours.
Chanel at Spitalfields offers a bespoke lip menu and an interactive filter screen with which customers are able to sample Rouge Allure shades and experiment with different looks.
by Hannah Bergin
To book an appointment, contact Chanel at Spitalfields call 0207 247 5513 or email email@example.com
LILY-ROSE Depp has been announced as the ambassador of the newest of Chanel’s fragrances, N°5 L’EAU. The young actor will be the face of the Fall 2016 campaign directed by the prominent music video director to the stars Johan Renck.
Lily-Rose Depp for Chanel
N°5 L’EAU, the newest addition to legendary N°5 scent family, has been created by Chanel’s house perfumer Olivier Polge who succeeded his father in the role.
Lily-Rose Depp for Chanel
An up-and-coming star Lily-Rose has been chosen for her effortless beauty and subtle flamboyance. Akin to N°5, she emulates bold perfection and lends her youthful freshness to the iconic scent.
by Magda Pirowska