Archives for SS17

Norwegian Brand A.Andreassan Release Blush Mules for SS17

NORWEGIAN footwear designer A.Andreassen has released a blush mule for SS17. The shoe is the latest iteration of the brand’s Lille Elskling (or “little darling”) slipper design, the unique woven aesthetic of which derives its inspiration from the plaited paper heart ornaments that children in Scandinavia make at Christmas time, which are hung from trees and filled with edible treats during the festive period. The delicate rose of the new edition shoe hue renders it relevant and entirely wearable for the warmer summer season.

The Blush Mule

A detail from The Blush Mule

The mule perfectly encapsulates nonchalant Scandinavian elegance, as much as it does the Scandinavian concept of hygge in its luxuriant cosiness. The padded foot bed is fashioned from memory foam which melds itself to the wearer’s foot and therefore provides maximum comfort by relieving pressure from the balls of the feet.

The brand utilises high-quality materials, all of which are responsibly sourced from Italy and manufactured by family owned businesses in Portugal. The designs are then traditionally hand-made – a demonstration of skillful European craftsmanship.



The Blush Mule


The Blush Mule

by Hannah Bergin

The blush mule is priced at £150 and is available from the brand’s website

All images courtesy of  A. Andreassen

DROMe Presents SS17 Campaign and Pre-Collection Lookbook

ITALIAN fashion brand Drome has released its latest advertising campaign and pre-collection lookbook, which features its designer Marianna Rosati’s thoroughly original designs as represented by American-born photographer Brianna Copozzi.

Drome SS17 © Drome

The campaign was shot around Union Square, New York City, and begins to feature across international media later this month.

Drome SS17 © Drome

The focus of Tuscan-born Rosati’s SS17 line is the experimental manipulation of leather – shaped, distorted, coloured and styled in new and highly innovative ways as a means to showcase its beauty, functionality and sheer versatility. Rosati nods to both biker gear and sportswear – which have always employed leather extensively in their designs – but explores its potential beyond traditional uses, envisioning new forms and creating new purposes for the material, manifest in pastel-hued frilled blouses, metallic frayed skirts and bell-sleeve dresses to name but a few.

Drome SS17 © Drome

Her collection is interpreted by Capozzi, whose dynamic work has appeared in publications such as Pop Magazine, Dazed & Confused, Purple Fashion Magazine and i-D, throughout which feminist themes and their place within contemporary pop culture prevail.

Drome SS17 © Drome

by Hannah Bergin

The collection is available at Drone online

Gucci, Valentino and More Available at Relaunched

MAJOR fashion brands have launched their SS17 collections on The luxury fashion e-commerce site, created by media powerhouse Condé Nast, is featuring the latest collections from brands such as Gucci, Malone Souliers and Christopher Kane.

Fashion powerhouse Gucci has kept its Italian roots and signature colours while reinstating the white tee as a prominent fashion piece for any wardrobe.


Espousing the feminine chic for which it is renowned, Italian label Marni has applied a breezy European-inflected bohemianism with the application of ruffles and embroidery.


While Chloé has continued with its delicate style with lace and chiffon included in its RTW collection.


 Maintaining its elegant design and signature look, Valentino applies a modern twist to the classic trainer.


by Alice Fiancet

All items and more are now available on

Puma x Stampd Release SS17 Clothing Range

FOLLOWING the launch of the Puma x Stampd Clyde shoe, the brands have released another collaboration for both men and women, which complements the minimalist functionality of the trainer design.

Puma x Stampd SS17  © Puma x Stampd

The SS17 line marries Puma’s technological expertise with Stampd’s contemporary, nonchalant aesthetic which combines both sharp tailoring and sport grunge. The collection, designed by Stampd’s eponymous creative director Chris Stamp, derives additional inspiration from the active and dynamic – though all the while – stylish Californian lifestyle.

Puma x Stampd SS17  © Puma x Stampd

With surfers and urban-nomads in mind, each piece has been designed under a “96 hours” concept, allowing the wearer to segue comfortably, and fashionably, from morning to evening during weekends away along America’s vibrant West Coast.

Puma x Stampd SS17  © Puma x Stampd

The pioneering Jackpack, for example, fuses a wind jacket with a backpack, providing protection from the elements as well as a lightweight and comfortable means of storage – perfect for coastal hikes and lengthy beach days. Other pieces include casual sweat pants, classic tees, 2-in-1 shorts and an innovative parka with a water-repellent shell.

Puma x Stampd SS17  © Puma x Stampd

The Puma x Stampd collection has a muted colour palette and a minimalistic silhouette, and is thus effortlessly sophisticated and entirely on-trend while remaining thoroughly practical and exceptionally comfortable.

by Hannah Bergin

The Puma x Stampd SS17 range is now available on Stampd and Puma sites as well as Hanon & END Clothing.

Dutch Brand ST. Studio Debuts its SS17 Collection

DUTCH womenswear brand ST. Studio has debuted its SS17 Collection. The elegant collection takes inspiration from the influential ballet company, Ballet Russes, an itinerant ballet company based in Paris that performed between 1909 and 1929. The company is well known and appreciated for its world-class choreography and revolutionary costume design.

image-one-st-studioST. Studio SS17 Collection

The refined and powerful collection offers much in the way of design including exquisite tailoring, supple denim, modern co-ords and romantic 3D-lace.

Highlights of ST Studio’s SS17 collection include wide-leg trousers, flared jeans, mini skater skirts and power suits, bringing back some of the styles from the sixties.

image-2-st-studioST. Studio SS17 Collection

With prices range from £22 to £170 there is something in this chic and versatile collection to suit any woman.

by Alice Fiancet

The ST Studio SS17 collection is available here.

ST Studio 43 Carnaby Street London W1

Longstaff Longstaff Presents Loungewear for Valentine’s Day

LUXURY brand Longstaff Longstaff offers a range of silk loungewear for Valentine’s Day. The collection includes silk robes, tunics, pyjamas and camisoles which are available in four different styles with each one first being designed on paper before being digitally prepared for printing on silk.


collage-2From left to right: Meadow pyjama blouse and shorts; Circles Pyjama blouse and trousers;
Lotus robe and Indigo trousers

Inspiration for the collection comes from founder Sophie Barnard’s Russian background. These roots, inherited through her mother, led her to develop a passion for fresh vibrant colours and decorative patterns such as those used by Russian illustrator Ivan Bilibin and the costume designs of Leon Bakst. Also as a child Sophie loved dressing up and her dressing-up box was full of bearskin hats, sarafans and a beautiful kokoshnik, a traditional Russian head-dress, which also inform and influence her designs.

collageFrom left to right: Peppermint trousers, Lotus robe, Silver shorts


The brand, named after Sophie’s paternal grandmother, who was one of seven sisters all with the middle and surname Longstaff, is designed, sourced and manufactured in Britain. Sophie has always been captivated and inspired by the stories of elegant parties, wild adventures and handsome suitors from her grandmother and pays homage to the British eccentricity from her father’s heritage through her designs.

by Alice Fiancet

The Longstaff Longstaff collection can be found here.

Yull Releases Latest Footwear Collection for SS17

UP-beat, fun-loving, youthful and colourful, British footwear brand Yull has released its latest shoe collection for SS17. The collection features eye-catching candy colours and vibrant tropical prints refresh classic designs such as the brogue, court shoe and Mary-Jane heel, which nod towards the charming baby-doll style of the 60s. Yull was launched in 2011, by Sarah Watkinson-Yull while she was still a student, and who refused to believe that it was not possible to produce high-heeled shoes in the UK.

Yull SS17. Photograph: Yull

Resolute, ever confident in her creative vision, and keen to not develop the repute of the British fashion industry, but to promote the country’s sartorial manufacturing facilities, Sarah’s brand won funding from the Prince’s Trust in May 2011.

Yull SS17. Photograph: Yull

Her playful Made in Britain shoes become available on the market the following year. The brand has continued to go from strength to strength, winning a variety of grants from bodies such as European Development Fund in 2012, Lloyd’s Enterprise Award in 2013, which have facilitated the label’s expansion across the USA and Asia. Yull’s shoes mind, still proudly bear as they will always, their Made in Britain mark.

by Hannah Bergin

Yull shoes are available online here


Paul Smith and Google Collaborate on British Fashion Project

BRITISH fashion designer Paul Smith is installing a Virtual Reality (VR) Experience Booth at his London flagship shop in Mayfair to mark the launch of the British Fashion Project.

paul_smithPaul Smith. Photograph: Liton Ali


Visitors to the shop at No. 9 Albemarle Street will be able to experience the British Fashion exhibition on Google Arts and Culture and trace the history of British fashion over the decades. In association with the British Fashion Council, visitors to the store will be able to immerse themselves in 25 multimedia stories, made up of 140 videos and three VR experiences showcasing the backstage world of fashion. Viewers will discover the secrets behind the creative process of some of Britain’s most significant brands and have the heritage, creativity and craftsmanship of British fashion brought to life before their eyes.

Paul Smith has redesigned the Google cardboard viewer for the experience, by creating a special edition version with a floral motif taken from the SS17 collection and a playful spectacles graphic. The designer has also created an online experience based on five objects that represent his creative vision.


Paul SmithPaul Smith showcasing his redesigned Google cardboard viewer. Photograph: Courtesy of Paul Smith


The Google Arts and Culture project aims to educate and inspire young fashion creatives and future generations to continue creating fashion with British values at its core.

by Alice Fiancet

Paul Smith No. 9 Albemarle Street, Mayfair, London, W1S 4BL
Tel: +44 20 7493 4565

Marion Vidal Debuts her SS17 Jewellery Collection

PART-architect, part-sculptor and part-fashion designer, Parisian-based jewellery artist Marion Vidal has released her SS17 collection which reflects the harmonising of contrasted materials, shapes and colours that characterises her brand.

After gaining a degree in architecture, which was followed by the Montpellier-born Vidal taking a fashion course at the prestigious Royal Academy of Fine Arts in Antwerp, Vidal set up her jewellery company which has an unconventional approach to jewellery design which is centred on striving for a beautiful balance between contrasting elements such as industrial brass against fragile cloth; matted white ceramic against polished gold; and supple fabric against solid silver. The result is highly sophisticated and entirely unique pieces.

A Ballade Necklace. Photograph: Marion Vidal

The SS17 collection features the Ballade necklaces which – like the notes on a stave – are composed of curvilinear shapes and small circles fashioned from gleaming metals, in which fluidity and solidity contrast yet complement one another.

Path rings. Photograph: Marion Vidal

The Path pieces meanwhile highlight the azure blue of lapis lazuli, the delicate pink of quartz or the lustrous black of obsidian which are sculpted into bold geometric shapes – such as a square pendant necklace, or distorted rings which wrap around the finger in irregular, non-linear forms.

A Ballade necklace. Photograph: Marion Vidal

The Medullary line comprises reinterpretations of Vidal’s most emblematic pieces – the Gela, TacTac and Jabot necklaces for example – reimagined in vivid, intense colours.

by Hannah Bergin

Marion Vidal, 13 avenue Trudaine, 75009 Paris
Open from Monday to Saturday 13:00 —  19:00

Tel : +33 (0)1 81 29 19 86
Mobile : +33 (0)6 46 91 04 59

For information about Marion Vidal’s range, visit her website here

Danish Designer Martine Jarlgaard Introduces her SS17 Collection

THE epitome of nonchalant Scandanavian elegance, Danish designer Martine Jarlgaard  has released her SS17 collection. In keeping with the label’s minimalistic aesthetic, the collection adheres to a muted palette composed of predominantly black, cream and grey shades.

Classic pieces – the jumper dress, high-waist trousers and off-shoulder blouse for example – are subtly distorted, creating a slightly oversized silhouette which is enhanced by refined cut-outs, gentle ruching and the delicate, origami-like folding of fabrics. Crisp crepe and fine cotton materials attain the perfect balance between style and comfort. The result is a beautiful simplicity which is highly sophisticated yet subtly sensual, and all the while entirely wearable.

Martine Jarlgaard SS17 © Martine Jarlgaard

Jarlgaard exceled at the Royal Danish Academy of Fine Arts in Copenhagen – her graduate collection was sponsored by the Camera Nazionale della Moda Italiana and later featured in the Italian Haute Couture Fashion Week. She went on to work for Vivienne Westwood and has since designed for All Saints and headed Female Apparel at Diesel also. In 2014 she moved to the British capital, where she established her own eponymous label and has earned the support of the Kering Centre for Sustainable Fashion for her efforts towards developing sustainability and ethical practice in the industry.

Martine Jarlgaard SS17 © Martine Jarlgaard

The label uses a combination of organic, recyclable materials and excess luxury fabrics which mostly derive from Italian mills. Each piece is thus truly high-quality and when fashioned into the timeless elegance that is Danish style, Jarlgaard hopes that they will be worn for seasons, and indeed years to come.

Martine Jarlgaard SS17 © Martine Jarlgaard

by Hannah Bergin

For information concerning stockists visit Martine Jarlgaard’s website, here