Archives for sustainable

Sportswear Brand Sundried Debuts Sustainable Investment Pieces

UK-based company Sundried produces premium ethical activewear. Its range includes t-shirts, leggings and accessories for both men and women. All products are made from recycled materials, including coffee cups and plastic bottles.

Its ethical approach extends throughout the business, with efforts to minimise its carbon footprint in manufacture and distribution processes, and to enhance customer experience. Handmade in Portugal and Italy, they provide free UK delivery and cut worldwide shipping costs by 50 per cent. Each purchase also incorporates a pledge to Water For Kids, a charity organisation that supplies safe drinking water to developing communities in Africa.


Men’s T-shirt made from coffee cups. Courtesy of Sundried

The range is tailored for movement, including temperature control technology, multi-way stretch fabrics and sweat-wicking materials.

Sundried’s founders are athletes and personal trainers, who develop these features from personal experience. The brand is further endorsed by prominent athletes; its popular ambassador programme includes World Ironman Champion Alice Hector and Team GB World Champion Duathlete Claire Steels.

Personal Trainer Sophie Holmes in Sundried clothing. Courtesy of Sundried

Sundried is dedicated to making investment pieces that are sustainable for both their customer, and the planet. With the world consuming 400 per cent more clothing than two decades ago, they seek to take responsibility as producers, and provide consumers with viable products to do the same.

by Rosie Byers

The collection is available on Sundried’s website.

Front Page Image: Personal Trainer Sophie Holmes, Courtesy of Sundried

Handbags with a Conscience – Introducing Spanish brand Lautem

FOUNDED in Spain, Lautem is an exceptional leather goods brand that promotes an unique blend of luxury, conscious production with timeless design.

Clean lines, boxy shapes and strong, rich colours form Lautem signature style. The designs are all carefully created to transcend fleeting trends – Lautem only launches a small number of new models per year, usually outside of the conventional fashion season dates.

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Lautem bag entitled Structurae – I Got Rhythm Yellow

Lautem redefines the “box bag” vogue and succeeds in fashioning a staple that bridges generational gaps. Luxuriously modest design appeals to women of all ages who, like the Lautem team, adore a simple, but excellently executed detail – hence the brand’s celebrity following which includes Emma Watson and Eva Herzigova.

The brand’s founding principle is ultimate extravagance with ethical edge which it combines with the exceptional skill of its makers with every stage of the bags ’construction led by the notions of excellence and durability.– resulting  in a modern classic destined to last decades.

ponsa1A model with a Lautem bag Structurae

The creative mind behind Lautem is designer Elena Garcia Silva whose prime interests and experience come from restoration, architecture and furniture design, which all manifest themselves in the sophisticated practicality of Lautem bags. In her own words, she is “an architect is first and foremost a thinker-designer. From a blank sheet you start creating using your knowledge and experience”.

Lautem relies on traditional craftsmanship and handmade production to create their exceptional goods – all elements are made in native Spain. The assembling of the bags takes place in a small village Ubrique, known as the homeland of some of the most prestigious leather specialists in the world, with the leather first treated in Catalonie and the handles manually manufactured in a small factory in Valencia.

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Another view of a Lautem bag in yellow

Most importantly, however, Lautem follows the growing trend of brands turning to highly skilled crafts people capable to produce their output. The local Spanish artisans producing the bags for Lautem use of historical techniques which are the main component of the final item. The brand also stresses the importance of fair treatment and payment to all of its employees.

by Magda Pirowska

Lautem bags are available from their online store and selected stockists – details here

Beautiful Soul Introduce Patti Wilson film

BRITISH fashion company, Beautiful Soul launched their SS16 Patti Wilson Collection earlier this year in their quintessentially English style brimming with vintage charm, nostalgia and subtle sensuality. Named after the mother of founder of the brand, Nicola Woods, they are timeless pieces intended to be handed down from mother to daughter and cherished forever as sustainable items. Her signature blue hydrangeas and peachy pinks sing of English summers, ladybirds and the hum of gauzy wings on delicate white blossoms.

Beautiful Soul Street Style by Beautiful Soul, 2016. Photo © Nicola Woods

Day to evening wear in gorgeous floral silks comprises a romantic silhouette of softly-waisted gowns with gentle ruffles or discreetly plunging necklines. Graceful dresses in diaphanous English lace flow effortlessly and relaxed shirt-styles have luxurious silk habouti collars, deep cuffs and delicate couture details. Floral cropped tops are cut with a playful swing designed for easy layering over dresses for the perfect chic look.

 

 

by Miranda Charalambous

Photo © Nicola Woods

UK Fashion Brand Beautiful Soul London Launches SS16 Collection

BEAUTIFUL Soul London, one of the rising stars of London’s independent fashion design scene, have launched their new SS16 Patti Wilson collection, named after the mother of Nicola Woods – the founder and designer of the brand.

 

Look 14 - Ami Shirt CoatAmy shirt coat, blossom navy and British lace

Beautiful Soul is a British luxury womenswear label based in Notting Hill, London. It was founded in 2011 by Woods on the principles of perennial design unwavering in its femininity, British heritage and sustainability.

 

Look 15 - Chika Shirt DressChika shirt dress with blue British lace

The brand has been synonymous with the finest of British craftsmanship and the latest collection provides a continuity to this notion. Inspired by childhood memories and nostalgia, Woods has created a collection made up of delicate, flow-y silhouettes carrying the brand’s signature floral prints. The selection includes dresses for various occasions, coats, elegant separates and feminine skirts and shirts.

Look 23 - Oka Jacket + Kiko ShortsOka jacket in blossom pink. Kiko shorts in blossom pink

Nicola and team behind Beautiful Soul have always been committed to a conscious and responsible approach to fashion with ethical ethos of local production and sourcing and minimising waste in the production process to zero. They achieve that by using end-of-line fabrics, skillful pattern cutting, and crafting fastenings and embellishments from leftover textiles to ensure the full use of every piece of fabric.

The SS16 collection therefore features British lace sourced from a Nottingham lace factory that compliments the composed colour palette selection including both vibrant shades and coveted pastels. The main floral themes are Hydrangea and Blossoms, occasionally accompanied by dainty ladybirds and bumblebees which evoke the charm of British countryside summers.

Look 16 - Mai Midi Dress + Midori T-BlouseMai midi-dress in blossom aqua with Midori T-blouse in blossom navy

Beautiful Souls’ ethical approach to fashion and production and smart tailoring allowing the designs to be effortlessly carried from day to evening have earned them international following and has gained admiration from several notable wearers including Pippa Middleton, Taylor Swift and Erin O’Connor among others.

Nicola Woods’ pieces are appreciated for their timeless design and excellent quality, both of which lend to the brand’s ambitions of creating fashionable heirlooms. Nicola says, “For SS16 I set myself the challenge of re-working my favourite signature prints from Beautiful Soul London’s Archive; embracing the movement towards ‘slow fashion’ and promoting the brands ethos that pieces are timeless and remain current season-after- season, which offers a more sustainable, slower fashion cycle.

Look 27 - Emi DressEmi dress in blossom pink

“I have named the collection, Patti Wilson after my mum. What is most precious about Beautiful Soul London pieces is that they transcend age and generations, lending themselves to the passing from mother to daughter, aunt to niece, or sister to sister. I thrive on challenge. It makes complete sense to challenge the ‘fast fashion’ system and with the launch of our new website, it’s time to show that we can do this without compromising style.”

The collection is now available online but can also be viewed during open days or by appointment in the brand’s Portobello Road studio where they offer unique way of experiencing a brand – through personal shopping service which includes meeting the designer Woods.

by Magda Pirowska