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BFC Announce Fashion Awards 2017 with Swarovski

THE British Fashion Council have announced that The Fashion Awards 2017 will be returning to the Royal Albert Hall, Kensington, London this December. The annual event celebrates fashion excellence with outstanding individuals and business, both British and international, taking centre stage and recognising their contributions to the global fashion industry.

The BFC’s Education Foundation is funded primarily by The Fashion Awards. The premise of the awards is securing the future for the next generation of fashion talent but to also celebrate current leaders and their exceptional contributions to the industry. Caroline Rush CBE, CEO of The British Fashion Council, said, “Last year’s awards marked a landmark moment for the Education Foundation; it has been fantastic to see our industry reaffirm its support for education with such generosity.”  Thanking one of their main sponsors, Rush continued, “Swarovski have set the bar with their incredibly generous donation to this year’s fundraising efforts.”

gigiGigi Hadid and Donatella Versace backstage at The Fashion Awards 2016.
Photograph: Greg Williams, British Fashion Council

The Fashion Awards 2016 raised £700,000. The BFC Education Foundation received £300,00, with £400,00 invested in NEWGEN business support and the BFC Colleges Council. To date, the foundation has given over £100,000 to 12 BA and MA scholarships, in the last academic year. BFC Chairman Dame Natalie Massenet MBE said, “Last year we set the goal of raising £10million in 10 years to educate talented young people”.

Swarovski, acclaimed Austrian crystal producers, continue their generous support of the educational foundation, in advance of the event, pledging £300,000. Nadja Swarovski, of the Swarovski Executive Board stated, “An essential part of Swarovski’s mission is to nurture young designers and invest in the next generation of fashion talent.” Donations from Swarovski and those of some of the most esteemed British brands help maintain the future success of the industry for the next generation due to the impact of rising living expenses and tuition fees.

jadenEdward Enninful OBE, Jaden Smith and Skepta backstage at The Fashion Awards last year.
Photograph: Greg Williams, British Fashion Council

The event will be attended by designers, brands, creatives, business leaders, investors, media, VIPs, students and the general public. The ceremony not only recognises designers but to also diverse and talented individuals and their contributions to fashion. Nominations and winners are to be voted for by a panel of 2,000 international, key figures from across the fashion industry.

The categories for this year’s awards are as follows:
Accessories Designer
British Designer – Menswear
British Designer – Womenswear
British Emerging Talent – Menswear
British Emerging Talent – Womenswear
Business Leader
Designer of the Year
Model of the Year
Urban Luxury Brand

Special recognition awards are also to be presented on the night for the categories: the Outstanding Achievement Award, the Swarovski Award for Positive Change and the Isabella Blow Award for Fashion Creator.

by Pierra George-Robertson

The The Fashion Awards 2017  take place on December 4

The event partners are Swarovski, American Express and Mercedes Benz

American Express offer card holders 72-hour pre-sale for The Fashion Awards 2017 from August 15. General sale is from August 18. Tickets can be purchased via Ticketmaster

Make a donation to The Fashion Awards.

Husband and Wife Design-Duo Longshaw Ward Found Brand

LONGSHAW Ward is the eclectic, vibrant and thoroughly modern new womenswear and accessories label founded by husband-and-wife duo Kirsty Ward and David Longshaw. Central Saint Martins alumni who first met in Italy while working for Alberta Ferretti’s design studio, both Kirsty and David are celebrated designers in their own right who have, up until now, received international acclaim from their individual eponymous labels – pieces of which have featured in  Vogue, Elle, Grazia and Nylon to name but a few.

lw-6Longshaw Ward SS17 © Longshaw Ward

Prospects for the pair’s collaborative enterprise – which benefits from their combined expertise and design experience, and which reflects their idiosyncrasies, individual characters and sartorial specialties – certainly look promising therefore.

The brand’s aesthetic is contemporary, the basis for which is the juxtaposition between a masculine silhouette and the more feminine draping of fabric, throughout which David’s distinctly illustrative style, with hand-drawn-like lines and shapes features heavily – the fluidity and spontaneity of which contrasts with the structured, somewhat industrial statement jewellery that has always been at the forefront of Kirsty’s brand.

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Longshaw Ward SS17 © Longshaw Ward

For their debut SS17 collection, the couple returned to Central Saint Martins where they rifled through library materials in search of inspiration for the season. Vogue archives from the 30s and 40s – in which peplum and nipped-in waists featured heavily – in addition to the artworks of Salvador Dali and Thomas Vach, as well as Vicent Darre’s Alice-in-Wonderland-like interiors determined the starting point for their design process.

The distortion of shapes, lines and the creation of unusual silhouettes thus became the defining element of the collection. The asymmetric profile, created from the layering of voluminous fabrics, is exaggerated by the overlaying of materials – crepe, neoprene and denim – cut into irregular shapes, which protrude from the garments and create futuristic forms.

The result is almost surrealist, enhanced by the clashing of colours and contrasting of textures. Beads and sequins feature alongside denim items overlayed with netting and gold stitch detailing. Print adorned with flora and fauna contrast with block reds and oranges as well as grey, blacks and whites. The mood is youthful, playful and animated.

Jewellery is likewise striking –aluminum wire and gold paracord buckles contrast with silk ties and floral detail crafted from Swarovski crystals, which add a touch of delicacy and slight daintiness to the pieces, without reducing their impact.

 

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Longshaw Ward SS17 © Longshaw Ward

Every item from Longshaw and Ward’s collection is hand-crafted in the couple’s London studio, allowing the designers to exhibit their craftsmanship, fully explore their art and further develop their vision for the brand.

The Purpose of It recently interviewed David, and received an exclusive insight into the pair’s musings and creative process.

What defines the Longshaw Ward brand? What makes the label’s aesthetic unique in today’s global fashion market?
The global market is over crowded with generic over produced product that has been churned out by big labels in a desperate attempt to stop ailing sales, made in cheap factories pretending to be high end. Longshaw Ward is made and designed in England with fun and passion. We pattern cut and sample everything in our London studio keep the process creative. The prints are all hand illustrated by us and digitally printed in England.

Do you have any particular muses? Do you design with a particular woman in mind?
We don’t design with one person in mind – she’s not an age, a face, a body, she’s more of an idea. She likes to have fun with fashion, doesn’t take herself too seriously, she’s interested in what’s going on in the world and appreciates fine design and luxury details. She wants to wear something unique and appreciates that all our pieces are designed and made in the UK.

 

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Longshaw Ward SS17 © Longshaw Ward

Do you have any brands or designers that you particularly admire or that have inspired your own work in any way?
There are lots of brands and designers we admire. We try not to be too influenced by any particular brand – we want to forge our own path and create our own unique style – but we do love the work of Miuccia Prada, Nicolas Ghesquiere and are excited to see what Raf does at Calvin Klein.

Your studio is based in London – does working in the British capital have an impact upon your work? Do you derive inspiration from London life, culture and style?
Though we weren’t born in London it feels like home – particularly creatively. We both studied fashion design in London, Kirsty went to Central Saint Martins for her MA whereas I got my BA there, going on to the  Royal College of Art for my MA. We met designing for Alberta Ferretti in Italy –  then returned to England to start our own labels – now based in London. From the people, to the galleries and theatre, to the amazing architecture London is constantly inspiring.

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Longshaw Ward SS17 © Longshaw Ward

This is you and Kirsty’s first collaborative collection – in what ways has the transition from a solo to a joint enterprise been a challenge for you? And in what ways has it been rewarding?
At first Kirsty was a little bossy but she’s chilled out now and it is brilliant to work together. So much more fun than when we worked separately and quicker – the collection was ready and photographer a month and a half early. And we feel that Longshaw Ward is stronger creatively and commercially and with more potential than either of our past labels.

This may be a little personal but, how do you and Kirsty make the professional partnership work? How do you discuss ideas, deliberate and come to make decisions for the brand as a pair?
We work on everything together   from designing the concept, to selecting the fabrics, to the designing the jewellery and designing the prints.

 

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Longshaw Ward SS17 © Longshaw Ward

Are you able to give us an insight into what the future holds for the brand? Where do you hope to be in five years or so?
The future is exciting – the industry is changing rapidly, but we want to continue to grow and continue to have fun with what we are doing. There are a lot of very stressed, and confused people in the fashion industry, scared of the future, fashion is supposed to be enjoyable and creative, other wise it’s just about creating generic uniforms for the masses and becomes a pointless task.

by Hannah Bergin

For more information, contact press@longshawward.com or david@longshawward.com

Instagram:@longshawward
Twitter: @longshawward

The BFC Announces Categories for 2016 The Fashion Awards

THE British Fashion Council in partnership with Swarovski has announced the categories for 2016 The Fashion Awards which will launch this year’s fundraiser gala for British Fashion Council Education Foundation charity – an organisation offering scholarships to the gifted creatives for best fashion universities in the UK.

Royal_Albert_Hall,_London_-_Nov_2012The venue for the awards – The Royal Albert Hall, London

The annual event has been long established as one of the most prominent ones on the fashion calendar – the greatest of the industry gather to celebrate international as well as homegrown emerging talents.

Taking place on Monday December 5 at the Royal Albert Hall the awards this year will acknowledge designers and their brands in seven international categories and four aimed at the British talent paying homage to the host city London. The winners will be decided by a panel of over 1,500 industry influencers across media and retail professions who will cast their votes for the deserving nominees.

On the night the British accolades will be granted to British Menswear Designer of the Year, British Womenswear Designer of the Year, British Brand and Emerging Talent Award, while the international awards will seek to recognise Model of the Year, Ready-to-Wear Designer of the Year, Accessories Designer of the Year, Urban Luxury, Creative Influencer, Business Leader and Fashion Icon which will be voted for by the pubic.

Furthermore four special recognition awards will be announced ahead of the evening for Outstanding Achievement Award, Isabella Blow Award for Fashion Creator, Special Recognition Award and Swarovski Award for Positive Change.

by Magda Pirowska

Tickets for the general public to attend The Fashion Awards 2016 are now on sale.
For more information please visit here